How do you create a display campaign without targeting in Google Ads?

It is not possible to create a display campaign in Google Ads without targeting. Targeting is a required component of a display campaign, as it allows you to specify the audience that you want to reach with your ads.

To create a display campaign in Google Ads, you will need to follow these steps:

1. Sign in to your Google Ads account.
2. Click the "Campaigns" tab in the main menu.
3. Click the "New campaign" button.
4. Select "Display" as the campaign type.
5. Choose a goal for your campaign, such as "Sales" or "Website traffic".
6. Set up the basic settings for your campaign, such as the name, budget, and bidding strategy.
7. Define your targeting options. This is where you will specify the audience that you want to reach with your ads. You can target based on factors such as demographics, interests, behaviors, and website placement.

You can also use audience targeting options, such as remarketing or similar audiences, to reach people who have previously interacted with your business or who have similar characteristics to your existing customers.

Once you have set up your targeting options, you can create ad groups and ads for your display campaign. It is important to carefully consider your targeting options and create relevant and engaging ads to maximize the effectiveness of your display campaign.