How do you create a display campaign targeting specific placements in Google Ads?

To create a display campaign targeting specific placements in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. In the page menu on the left, click Campaigns.
3. Click the plus button, then select Display campaign.
4. Choose the campaign settings that you want to use, such as the campaign name, budget, and location.
5. Click the Targeting tab.
6. Under "Content," click the Placements button.
7. Choose the placements that you want to target. You can search for placements by name, or you can browse placements by category.
8. Add the placements to your campaign by clicking the Add to placements button.
9. Preview your placements to make sure they are the ones you want to target.
10. Set your bids for your placements. You can set a maximum cost-per-thousand impressions (CPM) bid for your placements, which is the amount you are willing to pay for every 1,000 times your ad is shown.
11. Click Save to save your display campaign targeting specific placements.

Once you have created your display campaign targeting specific placements, it will be eligible to show on the websites and apps that you have selected. This can help you reach a specific audience and can help you drive more conversions from your display campaigns.

It's important to note that targeting specific placements is just one way to target your display campaigns. You can also use other targeting methods, such as contextual targeting, audience targeting, and topic targeting, to reach the right audience with your display ads.