How do you create a customer match audience in Google Ads?

To create a customer match audience in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. Click on the "Tools & settings" icon in the top right corner of the screen, and then select "Audience manager" under the "Shared library" section.
3. Click on the "Audience sources" tab, and then click on the blue "+" button to create a new audience source.
4. Select "Customer list" as the audience source type.
5. Choose the ad account where you want to create the customer match audience.
6. Upload your customer list in one of the following formats: CSV, TXT, or Google Sheets. The file should include the customer's email address, first name, and last name.
7. Map the columns in your file to the corresponding fields in Google Ads.
8. Choose the membership duration for your customer match audience. This determines how long a user will remain in your audience after they are added.
9. Name your customer match audience and add any relevant tags or notes.
10. Click "Create" to create your customer match audience.

Once you have created your customer match audience, you can use it to target your ads to specific customers or demographics. Customer match audiences can be used in search, display, video, and app campaigns.

It's important to note that customer match audiences are subject to certain policies and guidelines, so be sure to review these before creating your audience. Additionally, customer match audiences may not be available in all countries or languages, so be sure to check the availability in your target market.

By using customer match audiences, you can create more targeted and personalized ad campaigns that are more likely to resonate with your customers and drive conversions.