How do you create a custom intent audience in Google Ads?

To create a custom intent audience in Google Ads, you can follow these steps:

1. Sign in to your Google Ads account.
2. In the page menu on the left, click Audiences.
3. Click the blue plus button to create a new audience.
4. Select "Custom intent" as the audience type.
5. Name your audience and add a description (optional).
6. Choose the language and location for your audience.
7. Add keywords and URLs that are related to the products or services you're advertising. Google Ads will use this information to find people who are actively researching or looking for information related to those keywords and URLs.
8. Choose the targeting settings for your audience. You can target people who have shown interest in your keywords and URLs in the past 7, 30, or 60 days.
9. Click "Create audience" to save your custom intent audience.

Once you've created your custom intent audience, you can use it to target your ads to people who are most likely to be interested in what you're offering. You can also use it in combination with other targeting options, such as demographics or remarketing, to further refine your audience.