How do you create a custom combination audience in Google Ads?

To create a custom combination audience in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. Click on the "Tools & settings" icon in the top right corner of the screen, and then select "Audience manager" under the "Shared library" section.
3. Click on the "Audience lists" tab.
4. Select the audience lists that you want to combine by checking the boxes next to each list.
5. Click on the "Combination" button and select "Custom combination."
6. Name your custom combination audience and choose the ad account where you want to create the audience.
7. Choose the combination type. You can create a combination based on "OR" logic, which includes users who are in any of the selected audience lists, or "AND" logic, which includes users who are in all of the selected audience lists.
8. Choose the membership duration for your custom combination audience. This determines how long a user will remain in your audience after they are added.
9. Click "Create" to create your custom combination audience.

Once you have created your custom combination audience, you can use it to target your ads to specific customers or demographics based on the combined criteria of your selected audience lists. Custom combination audiences can be used in search, display, video, and app campaigns.

It's important to note that custom combination audiences are subject to certain policies and guidelines, so be sure to review these before creating your audience. Additionally, custom combination audiences may not be available in all countries or languages, so be sure to check the availability in your target market.

By using custom combination audiences, you can create more targeted and personalized ad campaigns that are more likely to resonate with your customers and drive conversions.