How do you conduct keyword forecasting in Google Ads?

Conducting keyword forecasting in Google Ads involves estimating the expected performance of your keywords before adding them to your campaigns. Here's how you can do it:

1. Sign in to your Google Ads account.
2. Click on the "Tools & Settings" icon and then select "Keywords Planner" under the "Planning" section.
3. Click on "Discover new keywords" or "Get search volume and forecasts" depending on your needs.
4. Enter your keywords, website, or landing page and click "Get Results."
5. Review the keyword ideas and select the ones you're interested in.
6. Click on "Add keywords to plan" to add them to a new or existing plan.
7. Once you've added your keywords, click on the "Forecast" tab to see the estimated performance of your keywords.
8. Adjust the bid, date range, and other settings to see how they affect the forecast.
9. Use the forecast data to make informed decisions about which keywords to add to your campaigns and how much to bid on them.

Remember that keyword forecasting is only an estimate and actual performance may vary. It's important to continually monitor and optimize your keywords after launching your campaigns.