How do you choose your campaign's bidding strategy in Google Ads?

To choose your campaign's bidding strategy in Google Ads, you can follow these steps:

1. Sign in to your Google Ads account.
2. Click on the "Campaigns" tab in the left-hand menu.
3. Select the campaign that you want to set the bidding strategy for.
4. Click on the "Settings" tab in the left-hand menu.
5. In the "Budget & bidding" section, you will see the "Bidding" field.
6. Click on the pencil icon next to the "Bidding" field to edit the settings.
7. This will open the "Bidding strategies" page, where you can choose from a variety of bidding strategies. Some common bidding strategies include:
* Target CPA (Cost-per-acquisition): This strategy allows you to set a target cost for each conversion. Google Ads will then automatically adjust your bids to try to achieve this target.
* Target ROAS (Return on ad spend): This strategy allows you to set a target return on investment for your ads. Google Ads will then automatically adjust your bids to try to achieve this target.
* Maximize clicks: This strategy allows you to set a daily budget and Google Ads will automatically adjust your bids to try to get as many clicks as possible within that budget.
* Maximize conversions: This strategy allows you to set a daily budget and Google Ads will automatically adjust your bids to try to get as many conversions as possible within that budget.
* Manual CPC (Cost-per-click): This strategy allows you to manually set your own bids for each keyword or ad group.
8. Once you have chosen your bidding strategy, click "Save" to apply the changes.

It's important to note that choosing the right bidding strategy for your campaign can have a significant impact on its performance. It's important to carefully consider your campaign goals and budget, and to choose a bidding strategy that aligns with these factors. It's also a good idea to regularly monitor your campaign and adjust your bidding strategy as needed to ensure that it is performing as expected.