How do you choose keywords for local targeting in Google Ads?

Choosing keywords for local targeting in Google Ads involves selecting keywords that are relevant to your local business and target audience. Here are some tips for choosing keywords for local targeting in Google Ads:

1. Use location-based keywords: Include location-based keywords in your campaign, such as the name of your city, neighborhood, or region. This will help you target users who are searching for businesses in your local area.
2. Use long-tail keywords: Long-tail keywords are longer and more specific keyword phrases that are less competitive and more targeted. Use long-tail keywords that include location-based terms, such as "best Italian restaurant in [city name]" or "affordable plumbers in [neighborhood name]".
3. Use negative keywords: Negative keywords are keywords that you exclude from your campaign to prevent your ads from showing for irrelevant searches. Use negative keywords to exclude keywords that are not relevant to your local business or target audience.
4. Use location extensions: Location extensions allow you to add your business address and a map to your ad copy. This can help you attract local customers and improve your ad relevance.
5. Use location targeting: Google Ads allows you to target your ads to specific locations, such as cities, regions, or countries. Use location targeting to ensure that your ads are shown only to users in your local area.
6. Use competitor keywords: Research your local competitors and identify the keywords they are using in their campaigns. Use competitor keywords to target users who are searching for similar businesses in your local area.
7. Use Google Trends: Google Trends can help you identify local search trends and popular keywords in your area. Use Google Trends to discover new keyword ideas and refine your keyword list.

By following these tips, you can choose keywords that are relevant to your local business and target audience, and improve your ad relevance and performance in Google Ads.