What is the difference between Search Network and Display Network campaigns in Google Ads?

In Google Ads, there are two main types of campaigns that you can use to reach your target audience: Search Network campaigns and Display Network campaigns. Here is a brief overview of the differences between these two types of campaigns:

Search Network campaigns:

* These campaigns allow you to show your ads on Google search results pages and on other search partner websites.
* Your ads will be triggered by specific keywords or phrases that you choose, and will be shown to users who are actively searching for those terms.
* Search Network campaigns are typically used for targeted, direct response marketing, as they allow you to reach users who are actively looking for information or products related to your business.

Display Network campaigns:

* These campaigns allow you to show your ads on a wide variety of websites, apps, and other online platforms that are part of the Google Display Network.
* Your ads can be targeted to specific audiences based on factors such as their interests, demographics, or browsing history.
* Display Network campaigns are typically used for brand awareness and consideration, as they allow you to reach a broad audience and build awareness of your products or brand.

In general, Search Network campaigns are more targeted and direct response-focused, while Display Network campaigns are more broad and brand awareness-focused. However, both types of campaigns can be effective for reaching your target audience and achieving your marketing objectives, depending on your specific goals and strategy. It's a good idea to consider the unique strengths and limitations of each type of campaign when deciding which one to use for your business.