How do you adjust bids at the ad group level?

To adjust bids at the ad group level in Google Ads, follow these steps:

1. Sign in to your Google Ads account.
2. Navigate to the "Ad groups" page. You can do this by clicking on the "Campaigns" tab and then selecting the "Ad groups" tab.
3. Find the ad group you want to adjust bids for and click on its name to open it.
4. In the "Bid" column, you will see the current maximum cost-per-click (CPC) bid for the ad group. To adjust the bid, click on the bid amount and enter a new value.
5. Press the "Enter" key to save your changes.

You can also adjust bids at the ad group level using the "Bid adjustments" feature. To do this, follow these steps:

1. Sign in to your Google Ads account.
2. Navigate to the "Ad groups" page.
3. Find the ad group you want to adjust bids for and click on its name to open it.
4. In the "Settings" tab, click on "Bid adjustments."
5. Use the sliders or enter a value to adjust the bids for the ad group. You can adjust bids based on device, location, time of day, and other factors.
6. Press the "Save" button to save your changes.

It's important to note that adjusting bids at the ad group level will apply to all keywords within the ad group. If you want to adjust bids for individual keywords, you can do so at the keyword level.