What is a call-only ad?

A call-only ad is a type of advertisement specifically designed for mobile devices with the primary goal of driving phone calls to your business. Unlike traditional text ads that direct users to a website landing page, call-only ads are focused on generating direct phone calls to your business phone number.

### Key Features of Call-Only Ads:

1. **Phone Call Emphasis**: The main call-to-action (CTA) in call-only ads is a clickable phone number that users can tap to directly initiate a phone call to your business. There is no option to click through to a website.

2. **Simplified Design**: Call-only ads typically have a simpler design compared to text ads, focusing on the business name, a brief description, and the phone number prominently displayed.

3. **Mobile-Friendly**: These ads are specifically optimized for mobile devices, making it convenient for users to contact your business with a simple tap.

4. **Campaign Objectives**: Call-only ads are effective for businesses that prioritize phone calls as a primary conversion goal, such as service-based businesses (e.g., plumbers, locksmiths, lawyers) or businesses offering consultations or reservations.

5. **Measurement and Tracking**: You can track and measure the performance of call-only ads directly within Google Ads, including metrics such as call duration, call conversions, and cost-per-call.

### How to Create a Call-Only Ad:

1. **Sign in to Google Ads**:
   - Go to [Google Ads](https://ads.google.com) and sign in to your account.

2. **Create a New Campaign**:
   - Click on the "+ Campaign" button and select "New campaign" to create a new campaign.

3. **Choose Campaign Goal and Type**:
   - Select your campaign goal (e.g., Leads, Website Traffic, Calls) and choose "Search" as the campaign type.

4. **Set Up Ad Group**:
   - Create a new ad group within your campaign.

5. **Create Call-Only Ad**:
   - When creating a new ad, select "Call-Only Ad" as the ad type.

6. **Enter Ad Details**:
   - Enter your business name, phone number, headline, and description.
   - Customize the headline and description to encourage users to call your business directly.

7. **Save and Review**:
   - Review your ad for accuracy and completeness.
   - Set your bid and budget for the ad group, and save your ad to activate it within your campaign.

### Best Practices for Call-Only Ads:

- **Clear Call-to-Action**: Use a compelling headline and description that encourages users to call your business immediately.
 
- **Include Business Details**: Ensure your business name, phone number, and location (if applicable) are accurate and prominently displayed in the ad.

- **Optimize for Mobile**: Test your ad on mobile devices to ensure it displays correctly and the phone number is clickable.

- **Use Ad Extensions**: Consider using call extensions or location extensions to provide additional information and encourage user engagement.

- **Monitor Performance**: Regularly review call metrics in Google Ads to understand how your call-only ads are performing and optimize them for better results.

By leveraging call-only ads effectively, businesses can increase their visibility on mobile devices, drive direct phone calls from potential customers, and streamline the conversion process for users seeking immediate assistance or information over the phone.