Does Google Ads allow third-party billing?

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Does Google Ads allow third-party billing?

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✅ Does Google Ads Allow Third-Party Billing? (2025 Guide)
Yes, Google Ads allows third-party billing, but with certain restrictions and requirements depending on the account type and region. Here's everything you need to know:

📌 1. What is Third-Party Billing in Google Ads?
Third-party billing refers to using a different entity (such as an agency, reseller, or another business) to pay for your Google Ads campaigns instead of the actual Google Ads account owner.

🔹 Common Use Cases:

Agencies managing multiple client accounts (Google Ads Manager Accounts / MCC).
Businesses outsourcing ad payments to a parent company or financial entity.
Advertisers using third-party payment providers like Payoneer or a corporate billing service.
📌 2. Does Google Ads Support Third-Party Billing?
✅ Yes, but only under specific conditions:

Account Type   Third-Party Billing Allowed?
Google Ads Individual Account   ❌ No (must use your own payment method)
Google Ads Manager (MCC) Account   ✅ Yes (for client billing & invoicing)
Google Partner / Reseller Account   ✅ Yes (must be an approved partner)
Consolidated Billing for Enterprises   ✅ Yes (via linked accounts)
🔹 For agencies and resellers: Google allows third-party billing through Google Ads Manager (MCC) accounts.

🔹 For large businesses with multiple ad accounts: Google supports consolidated billing where a parent company manages payments for multiple accounts.

📌 3. How to Set Up Third-Party Billing in Google Ads
Scenario 1: For Agencies (Google Ads Manager MCC Accounts)
If you're an agency managing multiple client accounts, you can set up third-party billing by:

Creating a Google Ads Manager (MCC) Account.
Adding clients under MCC billing.
Selecting a single payment method (company card, invoice, or direct debit).
Consolidating billing under one account.
🔗 Set up MCC Billing: Google Ads Manager

Scenario 2: For Businesses Using Parent-Company Billing
If a parent company is handling billing for multiple ad accounts:

Go to Google Ads → Billing & Payments.
Link multiple ad accounts under one billing profile.
Use a shared corporate payment method.
Set up automatic payments or invoice billing.
Scenario 3: Using Reseller Billing or Google Partners
If you're a Google Ads Reseller or Google Partner, you can bill clients directly through Google's official reseller billing program.
Requires Google Partner certification.
🔗 Google Partner Program Info: Google Partners

📌 4. Restrictions on Third-Party Billing
🚫 Google does NOT allow:

Unapproved third-party services to process payments.
Transferring funds between Google Ads accounts.
Changing payment currency after the account is created.
✅ Google ALLOWS:

Agencies and enterprises to manage billing centrally.
Businesses to use their corporate billing system (if properly linked).
📌 5. Best Payment Methods for Third-Party Billing
To ensure smooth third-party payments, consider:

Google Invoice Billing (best for agencies & enterprises)
Corporate Credit Cards (multi-user access)
Payoneer Business Account (for international payments)
Bank Transfer / SEPA / ACH (for direct company payments)
🚀 Final Verdict: Can You Use Third-Party Billing on Google Ads?
Yes, but only for: ✔️ Agencies with MCC accounts
✔️ Businesses using a parent-company billing system
✔️ Google-certified resellers & partners

🔹 If you're an individual advertiser, you must use your own payment method.

🎯 Next Steps:
If you're an agency: Set up an MCC account for client billing.
If you're a business: Link multiple accounts for corporate billing.
If you need approval for invoice billing: Contact Google Support.

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