How do I set up direct bank payments for Google Ads?

✅ How to Set Up Direct Bank Payments for Google Ads (2025 Guide)
If you want to pay for Google Ads directly from your bank account, follow this step-by-step guide to set up direct bank payments securely.

🔹 Step 1: Log in to Google Ads
Go to Google Ads and sign in.
Click on the Tools & Settings menu (wrench icon).
Under Billing, select Billing & Payments.
🔹 Step 2: Choose or Add a Payment Method
Navigate to the Payment Methods section.
Click Add Payment Method.
🔹 Step 3: Select "Bank Transfer" (Direct Debit/ACH)
In the list of payment options, select Bank Account (Direct Debit/ACH/SEPA).
Enter your bank account details, including:
Account holder's name
Bank name
Account number
Routing number (for U.S.) or IBAN (for Europe).
Click Save.
🔹 Step 4: Verify Your Bank Account
Google may deposit a small test amount ($0.01–$1.00) into your account.
This process typically takes 1–3 business days.
Once you receive the deposit:
Return to Google Ads Billing & Payments.
Enter the exact amount deposited to verify ownership.
🔹 Step 5: Set Bank Transfer as Primary Payment Method
Once verified, go back to Billing & Payments.
Select your bank transfer option as the Primary Payment Method.
Your Google Ads payments will now be automatically deducted from your bank account.
🔹 Step 6: Fund Your Google Ads Account (if Prepaid)
If you're using manual/prepaid payments, you'll need to add funds before running ads.
Click Make a Payment and select your bank account.
🛑 Important Notes:
Direct debit payments may take 3–5 business days to process.
Ensure sufficient funds in your account to avoid failed transactions.
Some regions may require additional verification for security purposes.
🚀 Final Thoughts
Setting up direct bank payments is a great way to streamline your Google Ads billing. Once verified, payments will be automatic and hassle-free.

For further assistance, visit Google Ads Help Center.