How do I set my ad group default bid?

Setting your ad group default bid in Google Ads is a straightforward process that allows you to specify the maximum amount you're willing to pay for each click (CPC) on your ads within a particular ad group. Here's how you can set your ad group default bid:

### Steps to Set Ad Group Default Bid:

1. **Sign in to Google Ads:**
   - Access your Google Ads account at [ads.google.com](https://ads.google.com).

2. **Navigate to Ad Groups:**
   - From the left-hand menu, click on "Campaigns" to view your list of campaigns.
   - Select the campaign that contains the ad group for which you want to set the default bid.

3. **Access Ad Group Settings:**
   - Click on the specific campaign name to view its ad groups.
   - Select the ad group for which you want to set the default bid.

4. **Set Default Bid:**
   - Once you're in the ad group, click on the "Ad group settings" tab.
   - Locate the section labeled "Default bid" under the "Bid strategy" column.

5. **Adjust Bid Amount:**
   - Click on the current default bid amount displayed (or click on "Edit bid" if available).
   - Enter the new default bid amount you wish to set for the ad group.

6. **Save Changes:**
   - After entering the new bid amount, click on "Save" to apply the changes.

### Tips for Setting Default Bids:

- **Bid Strategy**: Choose a bid strategy that aligns with your campaign goals, whether it's maximizing clicks, conversions, or setting a target CPA (Cost-Per-Acquisition).
 
- **Keyword Relevance**: Ensure your bid amount reflects the competitiveness and relevance of your keywords to improve ad positioning and visibility.
 
- **Monitor Performance**: Regularly review ad group performance and adjust default bids based on campaign performance metrics like CTR, conversion rate, and cost-per-click (CPC).

By setting an appropriate default bid for your ad groups in Google Ads, you can effectively manage your budget allocation and optimize your bidding strategy to achieve your advertising objectives.