What is a Google Ads MCC account?

A Google Ads MCC (My Client Center) account, now referred to as Google Ads Manager Account, is a powerful tool designed for advertisers or agencies managing multiple Google Ads accounts. It allows users to link and manage several Google Ads accounts from a single dashboard, providing centralized control and streamlined management capabilities. Here's an overview of what a Google Ads Manager Account offers and how it is used:

### Features of Google Ads Manager Account:

1. **Centralized Management**:
   - **Single Sign-On**: Access and manage multiple Google Ads accounts with a single login.
   - **Dashboard View**: View all linked accounts in one interface, making it easier to monitor performance and make adjustments.

2. **Efficient Account Management**:
   - **Linking Accounts**: Link individual Google Ads accounts to the MCC account for unified management.
   - **Account Permissions**: Assign different levels of access and permissions to users managing multiple accounts.

3. **Campaign and Budget Management**:
   - **Bulk Actions**: Perform bulk operations across multiple accounts, such as adjusting budgets, updating bids, or creating campaigns.
   - **Reporting**: Generate consolidated reports across linked accounts to analyze performance metrics and trends.

4. **Cross-Account Insights and Optimization**:
   - **Shared Library**: Share audiences, remarketing lists, and negative keyword lists across multiple accounts for consistent targeting and optimization.
   - **Cross-Account Conversion Tracking**: Monitor conversions and performance metrics across all managed accounts to optimize campaigns effectively.

5. **Agency and Client Collaboration**:
   - **Client Management**: Agencies can easily manage multiple client accounts from a single interface, improving efficiency and client communication.
   - **Billing Consolidation**: Optionally manage billing and invoicing for multiple accounts under one MCC account.

### Benefits of Using Google Ads Manager Account:

- **Scale and Efficiency**: Manage large-scale campaigns more efficiently by streamlining operations and reducing administrative overhead.
 
- **Unified Reporting**: Gain insights into overall campaign performance and compare metrics across multiple accounts to identify trends and opportunities.

- **Enhanced Control and Security**: Maintain centralized control over user access and permissions, ensuring data security and compliance.

### How to Set Up a Google Ads Manager Account:

1. **Sign Up or Access MCC**:
   - Navigate to [Google Ads Manager Account](https://ads.google.com/intl/en_us/home/tools/manager-accounts/) page.
   - Sign in with your Google account or create a new one if necessary.

2. **Link Existing Accounts**:
   - Once logged in, you can link existing Google Ads accounts by entering their account IDs or requesting access if managing client accounts.

3. **Manage Accounts and Permissions**:
   - Set permissions for users who will manage or access the MCC account and linked Google Ads accounts.
   - Configure user roles and access levels (e.g., admin, standard user) as needed.

4. **Start Managing Campaigns**:
   - Begin managing campaigns, budgets, and optimizations across multiple accounts from the MCC dashboard.

### Considerations:

- **Account Limits**: Google has specific limits on the number of accounts that can be linked to an MCC account, depending on the account type and activity level.
 
- **Training and Support**: Utilize Google Ads training resources and support to maximize the effectiveness of using an MCC account for campaign management.

Google Ads Manager Account (formerly MCC) is ideal for businesses managing multiple campaigns or agencies handling client accounts, providing a centralized platform for efficient management, optimization, and reporting across all linked Google Ads accounts.