How do I create a call-only ad?

Creating a call-only ad in Google Ads is a straightforward process designed to drive phone calls to your business directly from mobile search results. Here's a step-by-step guide on how to create a call-only ad:

### Steps to Create a Call-Only Ad:

1. **Sign in to Google Ads**:
   - Go to [Google Ads](https://ads.google.com) and sign in to your Google Ads account.

2. **Navigate to Campaigns**:
   - From the left-hand menu, click on "Campaigns" to access your campaigns.

3. **Create a New Campaign**:
   - Click on the "+ Campaign" button to create a new campaign.

4. **Select Campaign Goal and Type**:
   - Choose your campaign goal (e.g., Leads, Website Traffic, Calls).
   - Select "Search" as the campaign type.

5. **Set Up Campaign Settings**:
   - Enter your campaign name, select your campaign's location and language targeting, and choose your bidding strategy (e.g., Manual CPC, Enhanced CPC).

6. **Create an Ad Group**:
   - After setting up your campaign, click on "Create ad group" to create a new ad group within your campaign.

7. **Create Call-Only Ad**:
   - In the ad creation process, select "Call-Only Ad" as the ad type.

8. **Enter Ad Details**:
   - Fill in the following details for your call-only ad:
     - **Business Name**: Enter the name of your business.
     - **Phone Number**: Enter the phone number where you want customers to reach you.
     - **Final URL (Optional)**: This is typically your website URL, but for call-only ads, you can leave it blank since the primary CTA is the phone call.
     - **Headline**: Write a compelling headline (e.g., "Call Now", "Speak to an Expert", "24/7 Support").
     - **Description**: Provide a brief description that encourages users to call your business. Highlight any unique selling points or offers.
   
9. **Preview and Save**:
   - Review your call-only ad in the preview window to ensure all information is correct and displayed as intended.
   - Click on "Save" to save your ad and activate it within your ad group.

10. **Set Bids and Budget**:
    - Set your bid for the ad group based on your budget and expected return on investment (ROI).
    - Monitor performance regularly and adjust bids as needed to optimize for call conversions.

### Best Practices for Creating Call-Only Ads:

- **Clear Call-to-Action**: Use a strong and clear call-to-action in your headline and description to encourage users to call your business immediately.

- **Accurate Business Information**: Ensure your business name and phone number are accurate and consistent with other online listings.

- **Mobile Optimization**: Test your call-only ad on mobile devices to ensure it displays correctly and the phone number is clickable.

- **Use Ad Extensions**: Consider adding call extensions or location extensions to provide additional information and enhance your ad's visibility.

- **Monitor Performance**: Regularly review call metrics in Google Ads (such as call duration and conversions) to understand how your call-only ads are performing. Adjust your ad copy and bidding strategy based on performance data.

By following these steps and best practices, you can effectively create call-only ads in Google Ads to drive direct phone calls to your business and optimize your advertising efforts for mobile users seeking immediate contact.