Can I request a higher billing threshold in Google Ads?

Yes, you can request a higher billing threshold in Google Ads. Typically, Google Ads increases your billing threshold automatically as you prove that you can reliably make payments. However, if you feel you need a higher threshold before the system increases it, you can contact Google Ads support to request an adjustment.

Here's how you can do that:

Sign in to your Google Ads account.

Click the "Tools and Settings" icon (the wrench) in the upper-right corner.

Under Billing, select Settings.

Scroll down to the Billing threshold section to check your current threshold.

If eligible, you may see an option to request a higher threshold.

If you don't see this option or want to be proactive, you can contact Google Ads support through the "Help" section in your account. You'll need to explain why you're requesting a higher threshold and provide details on your account's payment history and usage. Google typically evaluates these requests based on your account's performance and payment reliability.

Keep in mind that they might approve or deny the request depending on your account's standing.