Why is my Google Ads transaction marked as "under review"?

A Google Ads transaction being marked as "under review" typically means that Google is reviewing the payment or account activity for various reasons. This is a common process to ensure that everything is legitimate, secure, and follows Google's policies. Here are some reasons why your transaction might be under review:

Payment Verification: Google may be verifying the payment method you've used, especially if it's a new or unusual payment method. This helps prevent fraud or unauthorized transactions.

Account Security: Google may flag the transaction for security reasons if there are any unusual activities or inconsistencies with the account's history.

Billing Address Issues: If there's a mismatch between the billing address on your Google Ads account and the payment method used, this could trigger a review.

High Spending or Unusual Activity: If you've recently increased your ad spend significantly, it might trigger a review to ensure that everything is in line with their policies.

Policy Violations: If there's any suspicion that the account may have violated Google Ads policies (such as running ads for prohibited content or engaging in suspicious billing practices), a transaction could be flagged for review.

Manual Review: Sometimes, a manual review is initiated as part of Google's routine checks for fraud prevention or policy enforcement.

What you can do:
Wait: Google Ads reviews can take anywhere from a few hours to a few days.

Check for Errors: Make sure that your billing info and payment method are accurate and up to date.

Contact Support: If the review lasts longer than usual, or if you suspect an issue, you can contact Google Ads support for clarification.

Once the review process is completed, the transaction will either be approved or declined.