How do I add structured snippets?

To add structured snippets to your Google Ads campaigns, follow these step-by-step instructions:

### Steps to Add Structured Snippets in Google Ads:

1. **Sign in to your Google Ads Account**:
   - Go to [Google Ads](https://ads.google.com) and sign in with your Google account credentials.

2. **Navigate to Campaigns**:
   - Click on "Campaigns" in the left-hand menu to access the campaign where you want to add structured snippets.

3. **Select Ad Extensions**:
   - Click on the "Ads & extensions" tab in the left-hand menu.

4. **Choose Structured Snippets**:
   - Under the Extensions tab, click on the blue plus button (+) to add a new extension and select "Structured snippet extension" from the dropdown menu.

5. **Create New Structured Snippet Extension**:
   - If you haven't created structured snippets before, you'll be prompted to create a new structured snippet extension.

6. **Enter Structured Snippet Details**:
   - In the "New structured snippet extension" window, follow these steps:
     - **Header**: Choose a predefined category that best describes the type of information you want to highlight. Common headers include Types, Services, Destinations, Brands, Models, Courses, etc.
     - **Values**: Enter specific items or details that fall under the chosen header. You can add multiple values separated by commas, and each value can be up to 25 characters long.
     - Example:
       - **Header**: Types
       - **Values**: Running Shoes, Sneakers, Sandals

7. **Save**:
   - Click on "Save" to save your structured snippet extension.

8. **Apply to Campaigns or Ad Groups**:
   - After creating structured snippets, you can choose to apply them at either the campaign level or the ad group level.
     - To apply at the campaign level: Select the campaign(s) where you want the structured snippet extension to appear and click "Save".
     - To apply at the ad group level: Click on the ad group(s) where you want the structured snippet extension to appear and click "Save".

9. **Review and Monitor**:
   - Once saved, review your structured snippets to ensure they are correctly applied and aligned with your ad messaging and business objectives.
   - Monitor the performance of your structured snippets using Google Ads reporting tools to assess their impact on ad engagement and conversions.

### Best Practices for Using Structured Snippets:

- **Relevance**: Choose headers and values that are highly relevant to your products/services and align with user intent.
 
- **Highlight Key Categories**: Showcase the most important categories or types of information that potential customers are likely searching for.
 
- **Update Regularly**: Keep structured snippets up to date with current offerings, promotions, or seasonal messages.
 
- **Test Different Headers and Values**: Experiment with different combinations of headers and values to determine which ones drive higher engagement.

By following these steps and best practices, you can effectively add structured snippets in Google Ads to enhance your ad's visibility, provide users with valuable information, and improve overall campaign performance.