What are sitelink extensions?

Sitelink extensions are additional links that advertisers can add to their Google Ads campaigns to direct users to specific pages on their website, beyond the main landing page. These extensions appear below the main ad copy in search results, enhancing the visibility and relevance of the ad. Here's a detailed overview of sitelink extensions and how they can be used effectively:

### Key Features of Sitelink Extensions:

1. **Additional Links**:
   - Sitelink extensions allow advertisers to add multiple clickable links (up to 4 on mobile and 6 on desktop) beneath their main ad copy.
   - Each sitelink can have its own text and URL, directing users to different sections or pages of the advertiser's website.

2. **Enhanced Visibility**:
   - By providing additional links, sitelink extensions make ads more prominent and increase the likelihood of users clicking on the ad.
   - They occupy more space in the search results, pushing competitors further down and increasing the overall ad real estate.

3. **Customizable Text**:
   - Advertisers can customize the text for each sitelink to highlight specific products, services, or offers that are relevant to the user's search query.
   - For example, sitelinks could include "Free Shipping", "Shop Our Sale", "Contact Us", "Product Categories", etc.

4. **Mobile and Desktop Compatibility**:
   - Sitelink extensions are compatible with both mobile and desktop devices, ensuring a consistent user experience across different devices.

5. **Performance Insights**:
   - Google Ads provides performance metrics for sitelink extensions, such as click-through rate (CTR) and conversion rate.
   - Advertisers can analyze these metrics to assess the effectiveness of sitelinks and optimize them for better performance.

6. **Campaign-Level and Ad Group-Level**:
   - Sitelink extensions can be applied at both the campaign level and the ad group level in Google Ads.
   - Campaign-level sitelinks apply to all ads within a campaign, while ad group-level sitelinks are specific to ads within a particular ad group.

### How to Add Sitelink Extensions:

To add sitelink extensions to your Google Ads campaigns, follow these steps:

1. **Sign in to your Google Ads Account**:
   - Go to [Google Ads](https://ads.google.com) and sign in with your Google account credentials.

2. **Access Campaigns**:
   - Navigate to the campaign to which you want to add sitelink extensions. You can do this by clicking on "Campaigns" from the left-hand menu.

3. **Select Ad Extensions**:
   - Click on the "Ads & extensions" tab in the left-hand menu.

4. **Choose Sitelink Extensions**:
   - Under the Extensions tab, click on the blue plus button and select "Sitelink extensions" from the dropdown menu.

5. **Create New Sitelink Extension**:
   - If you haven't created sitelink extensions before, click on the blue plus button to create a new sitelink extension.

6. **Enter Sitelink Details**:
   - In the "New sitelink extension" window, enter the following details for each sitelink:
     - **Link Text**: The clickable text that users will see.
     - **Final URL**: The URL of the specific page on your website that you want to direct users to.
     - **Description (optional)**: Additional text to provide more context about the sitelink (up to 35 characters).

7. **Mobile Preference (optional)**:
   - You can choose to set specific sitelinks for mobile devices or make them applicable across all devices.

8. **Save**:
   - Click on "Save" to save your sitelink extension.

9. **Apply to Campaigns or Ad Groups**:
   - After creating sitelink extensions, you can choose to apply them at either the campaign level or the ad group level.
   - To apply at the campaign level: Select the campaign(s) where you want the sitelink extension to appear and click "Save".
   - To apply at the ad group level: Click on the ad group(s) where you want the sitelink extension to appear and click "Save".

10. **Review and Monitor**:
    - Once saved, review your sitelink extensions to ensure they are correctly applied and aligned with your ad messaging and business objectives.
    - Monitor the performance of your sitelink extensions using Google Ads reporting tools to assess their impact on ad engagement and conversions.

### Best Practices for Using Sitelink Extensions:

- **Relevant Links**: Ensure sitelinks lead to relevant and specific pages that align with the user's intent.
- **Useful Information**: Highlight key products, services, or offers that can directly benefit the user.
- **Test and Optimize**: Experiment with different sitelinks to understand which ones resonate best with your audience.
- **Monitor Performance**: Regularly review performance metrics to optimize sitelinks for better click-through rates and conversions.

By incorporating sitelink extensions into your Google Ads campaigns strategically, you can enhance ad visibility, provide users with more options to engage with your business, and ultimately improve overall campaign performance and ROI.