How do I add callout extensions?

To add callout extensions to your Google Ads campaigns, follow these steps:

### Adding Callout Extensions in Google Ads:

1. **Sign in to your Google Ads Account**:
   - Go to [Google Ads](https://ads.google.com) and sign in with your Google account credentials.

2. **Access Campaigns**:
   - Navigate to the campaign to which you want to add callout extensions. You can do this by clicking on "Campaigns" from the left-hand menu.

3. **Select Ad Extensions**:
   - Click on the "Ads & extensions" tab in the left-hand menu.

4. **Choose Callout Extensions**:
   - Under the Extensions tab, click on the blue plus button and select "Callout extensions" from the dropdown menu.

5. **Create New Callout Extension**:
   - If you haven't created callout extensions before, click on the blue plus button to create a new callout extension.

6. **Enter Callout Text**:
   - In the "New callout extension" window, enter the text for your callout. Each callout can have up to 25 characters.
   - Enter multiple callouts that highlight key features, benefits, or offers of your products or services. For example, "Free Shipping", "24/7 Customer Support", "Certified Products", etc.

7. **Choose Device Preference (Optional)**:
   - You can choose to set specific callouts for mobile devices or make them applicable across all devices.

8. **Save**:
   - Click on "Save" to save your callout extension.

9. **Apply to Campaigns or Ad Groups**:
   - After creating callout extensions, you can choose to apply them at either the campaign level or the ad group level.
   - To apply at the campaign level: Select the campaign(s) where you want the callout extension to appear and click "Save".
   - To apply at the ad group level: Click on the ad group(s) where you want the callout extension to appear and click "Save".

10. **Review and Monitor**:
    - Once saved, review your callout extensions to ensure they are correctly applied and aligned with your ad messaging and business objectives.
    - Monitor the performance of your callout extensions using Google Ads reporting tools to assess their impact on ad engagement and conversions.

### Best Practices for Using Callout Extensions:

- **Be Specific and Relevant**: Highlight unique selling points and key benefits that differentiate your business.
- **Update Regularly**: Keep callout extensions up to date with current promotions, offers, or seasonal messages.
- **Test Variations**: Experiment with different callout texts to see which messages resonate best with your audience.
- **Align with Ad Copy**: Ensure consistency between callout extensions, ad headlines, and landing page content for a cohesive user experience.

By following these steps and best practices, you can effectively add and manage callout extensions in Google Ads to enhance your ad visibility, provide additional value to potential customers, and improve overall campaign performance.