What payment methods does Google Ads accept?

Google Ads accepts several payment methods, depending on your country and the billing type (manual or automatic) you choose. Here's a list of common payment methods accepted in most regions:

1. Credit and Debit Cards:
Visa

Mastercard

American Express

Discover

JCB

Diners Club

Most credit and debit cards are supported, and you can use them for automatic or manual payments.

2. PayPal:
Available in certain countries, PayPal is an accepted payment method for automatic payments or manual payments.

3. Bank Account (ACH) Payments:
Direct Debit: Google Ads allows payment via direct debit from your bank account in certain regions (mainly in the U.S. and select countries).

ACH Payments (Automated Clearing House): This is available for automatic payments in specific countries like the U.S.

You can link your bank account to Google Ads, and Google will automatically withdraw payments once your threshold is met.

4. SEPA Direct Debit (Single Euro Payments Area):
For countries in the European Union (EU) and some other European countries, SEPA payments are accepted. This allows for direct debit payments from your bank account.

5. Google Ads Prepaid Balance:
If you're using manual payments (prepay billing), you can deposit funds into your Google Ads account via bank transfer, credit card, or debit card, depending on the options available in your country.

6. Billed Monthly (Invoice):
Invoice: For businesses with high spend or who are on a monthly invoicing setup (available in select countries), Google Ads allows you to pay via bank transfer or check. To be eligible for invoicing, you typically need to meet specific requirements (e.g., a certain spend threshold).

7. Google Payments Account:
Some countries allow you to link your Google Payments Account for payments, which can be used for both automatic payments and manual payments.

8. Alternative Payment Methods (Country-Specific):
Depending on your location, Google Ads may also accept other region-specific payment methods, such as:

Cash Cards

Mobile Payment Services

Local Bank Transfers

Setting Up Payment Methods in Google Ads:
You can add or update your payment methods directly in your Google Ads account by following these steps:

Sign in to your Google Ads account at ads.google.com.

Click on the tools icon (wrench symbol) in the upper right corner.

Under Billing, select Payment Methods.

Here, you can add new payment methods, select your primary payment method, and update your payment details.

Important Notes:
Availability of payment methods depends on your location and the currency selected in your Google Ads account.

Some payment methods might be limited to specific billing types (manual or automatic payments).

Google Ads may require a valid payment method to keep your account active and running campaigns.