What is a good CTR for Google Ads?

A good click-through rate (CTR) for Google Ads can vary based on factors like industry, campaign type, and targeting. However, here are some general benchmarks:

Search Ads: A good CTR for Google search ads typically ranges from 3% to 5%. If your CTR is higher than 5%, that's excellent! However, CTRs above 10% may indicate that your ads are too broad, and you could be targeting irrelevant searches.

Display Ads: For Google Display Network ads, CTRs tend to be lower, usually between 0.5% to 1%. The Display Network includes a wider variety of sites and audiences, so lower CTRs are normal.

Industry Variations: CTR can vary significantly across industries. For instance, highly competitive industries like finance, health, or insurance might have lower CTRs, while niches with less competition might see higher CTRs.

In general, aim for a CTR that aligns with your campaign goals. A higher CTR can indicate that your ads are relevant and engaging, but be careful to balance CTR with conversion rates to ensure that clicks are translating into valuable actions (sales, leads, etc.).