How can you improve Quality Score with better keyword selection?

Improving your Quality Score with better keyword selection involves choosing keywords that are highly relevant to your ad copy and landing page. Here are some tips for selecting keywords that can help improve your Quality Score:

1. Use highly specific and relevant keywords: Choose keywords that are highly specific to your product or service and closely related to your ad copy. This will help ensure that your ads are shown to users who are searching for exactly what you offer.
2. Use long-tail keywords: Long-tail keywords are longer and more specific phrases that users are more likely to use when they are closer to the point of purchase. These keywords are often less competitive and can help improve your Quality Score.
3. Use keywords in your ad copy: Include your keywords in your ad copy to make it clear that your ad is relevant to the user's search query. This can help improve your click-through rate (CTR) and your Quality Score.
4. Use negative keywords: Negative keywords are keywords that you exclude from your campaign to prevent your ads from being shown to users who are searching for irrelevant terms. This can help improve your CTR and Quality Score by ensuring that your ads are only shown to users who are interested in what you offer.
5. Organize your keywords into ad groups: Organize your keywords into small, tightly focused ad groups. This will allow you to create highly targeted ad copy that is closely related to the user's search query, which can help improve your Quality Score.

By selecting keywords that are highly specific, relevant, and closely related to your ad copy and landing page, you can improve your Quality Score and get better results from your Google Ads campaigns.