How can you expand your keyword list in Google Ads?

There are several ways you can expand your keyword list in Google Ads:

1. Use the Google Ads Keyword Planner: The Keyword Planner is a free tool provided by Google Ads that allows you to research keywords and get estimates of their search volume and competitiveness. To use the Keyword Planner, sign in to your Google Ads account and navigate to the "Tools" menu, then select "Keyword Planner." From there, you can enter a keyword or a website URL and get a list of related keywords and their search volumes.

2. Analyze your search term report: The search term report shows the actual search terms that people have used to trigger your ads. By analyzing this report, you can identify new keywords that are relevant to your business and add them to your keyword list.

3. Use the "Add keywords" feature: In the Google Ads keyword planner, you can use the "Add keywords" feature to enter a keyword or a list of keywords and get estimates of their search volume and competitiveness. This can help you identify new keywords that are relevant to your business and add them to your keyword list.

4. Use the "Find new keywords" feature: In the Google Ads keyword planner, you can use the "Find new keywords" feature to enter a keyword or a list of keywords and get a list of related keywords and their search volumes. This can help you identify new keywords that are relevant to your business and add them to your keyword list.

5. Use Google Autocomplete: Google Autocomplete is a feature of the Google search engine that suggests search terms as you type. By using Autocomplete, you can identify new keywords that are relevant to your business and add them to your keyword list.

6. Use Google Trends: Google Trends is a free tool that allows you to see how search volume for a particular keyword has changed over time. By using Trends, you can identify keywords that are becoming more popular and add them to your keyword list.

7. Use a keyword research tool: There are many keyword research tools available that can help you identify new keywords that are relevant to your business. Some popular options include SEMrush, Ahrefs, and Moz Keyword Explorer.