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Live Google Ads Account Review: Healthy Life Products (Shopping Campaign)
Introduction
Today, we're diving into a live Google Ads account review focused on a Shopping Campaign for Healthy Life Products — a brand selling wellness and nutrition items online.

Our goal? To analyze the campaign's health, spot opportunities, and suggest actionable improvements for better ROI.

1. Campaign Overview
Campaign Type: Shopping Campaign

Daily Budget: $50

Target Location: United States

Products: Vitamins, supplements, organic snacks

2. Performance Metrics
Metric   Current Value   Industry Benchmark*
Click-Through Rate (CTR)   2.1%   1.5% – 2.5%
Cost Per Click (CPC)   $1.20   $1.00 – $2.00
Conversion Rate   3.5%   2% – 4%
ROAS (Return on Ad Spend)   3.0x   3x or higher

*Benchmarks are approximate and vary by niche

3. Strengths
Good CTR: 2.1% shows ads are relevant and engaging.

Healthy ROAS: 3.0x indicates the campaign is profitable.

Targeted Product Feed: The product feed is detailed with good titles, descriptions, and high-quality images.

4. Areas for Improvement
a) Product Feed Optimization
Add more relevant keywords to product titles (e.g., "Organic Vitamin C Supplement")

Use all available product attributes (e.g., sale price, custom labels) to improve ad relevance and bidding strategies

b) Bid Strategy
Consider switching from Manual CPC to Enhanced CPC or Target ROAS bidding for smarter spend

Adjust bids based on device and location performance data

c) Negative Keywords
Add negative keywords to avoid irrelevant traffic (e.g., "free," "cheap," "wholesale")

Regularly review search term reports to refine negatives

d) Audience Targeting
Layer in remarketing audiences to re-engage past visitors

Experiment with Similar Audiences for prospecting

5. Creative and Landing Page
Ensure landing pages are fast and mobile-friendly

Highlight promotions or bundles on product pages to boost conversions

Include trust signals like reviews and certifications

6. Next Steps
Implement product feed enhancements

Test automated bidding strategies

Monitor performance daily and tweak negatives and bids

Explore adding video ads or display remarketing for cross-channel synergy

Conclusion
The Healthy Life Products Shopping Campaign is performing well but has clear opportunities to scale. With targeted optimizations, this campaign can drive even more sales at a better cost.