Google My Business Post Examples & How to Create Your Own
Google My Business (GMB) posts are a powerful tool for engaging with customers directly on Google Search and Maps. These posts allow businesses to share updates, offers, events, and news, helping to improve visibility and drive customer action. In this guide, we'll provide some post examples and a step-by-step process for creating your own GMB posts.

Why GMB Posts Are Important
Improve Visibility: Posts appear directly on your business profile in search results and maps.

Engage Customers: Encourage users to interact with your content.

Boost SEO: Regular posting can signal to Google that your business is active and relevant.

Drive Conversions: Posts can include links to offers, products, or booking pages.

Types of Google My Business Posts
What's New Posts:

These are general updates about your business, products, or services.

Example: Announcing a new product, an award you received, or any other news.

Example Post:

Headline: "Introducing Our New Summer Menu!"

Body: "Our new summer menu is here! From fresh salads to tropical smoothies, come taste the flavors of the season."

Call-to-Action: "Order Now" with a link to your menu or delivery page.

Image: A vibrant photo of your summer dishes.

Event Posts:

Used to promote upcoming events like grand openings, special sales, or workshops.

Example: Hosting an event or announcing a sale.

Example Post:

Headline: "Join Us for Our Grand Opening This Saturday!"

Body: "We're celebrating our grand opening with a special event! Enjoy exclusive discounts, free samples, and more. Don't miss out!"

Event Date and Time: Include the event date, time, and location.

Call-to-Action: "RSVP Now" with a link to the RSVP page or registration form.

Image: A promotional flyer or photo of the event.

Offer Posts:

Perfect for showcasing special promotions, discounts, or deals.

Example: A limited-time offer or seasonal sale.

Example Post:

Headline: "50% Off All Winter Apparel – Limited Time Only!"

Body: "Hurry in to get your winter wardrobe for half the price. This offer is available for a limited time, so shop today!"

Call-to-Action: "Shop Now" with a link to the online store or sales page.

Image: A clear picture of the discounted items or a banner showcasing the offer.

Product Posts:

Highlight specific products with detailed descriptions and pricing.

Example: Feature a new or popular product.

Example Post:

Headline: "Our Best-Selling Bluetooth Speaker Now On Sale!"

Body: "Get the ultimate sound experience with our Bluetooth speaker. It's portable, high-quality, and now 20% off."

Call-to-Action: "Buy Now" with a link to the product page.

Image: A high-quality image of the Bluetooth speaker.

COVID-19 Update Posts:

A specific post for businesses to update customers about changes due to the pandemic.

Example: Changes in operations, hours, or services due to COVID-19.

Example Post:

Headline: "We're Here for You – COVID-19 Safety Measures in Place"

Body: "We've implemented enhanced safety measures to keep you safe. Contactless delivery and curbside pickup options are available."

Call-to-Action: "Learn More" with a link to your COVID-19 updates or safety measures page.

Image: A photo showing your business's new safety protocols or signage.

How to Create Your Own Google My Business Post
Sign in to Your Google My Business Account:

Go to Google My Business and sign in with your Google account.

Navigate to the "Posts" Section:

On the left-hand side of your GMB dashboard, click on Posts. This will take you to the post creation page.

Choose the Type of Post:

Select the type of post you want to create (e.g., "What's New," "Event," "Offer," "Product").

Enter Your Post Details:

Headline: Create a catchy headline (up to 58 characters).

Description: Add a short description of your update (up to 1,500 characters).

Call-to-Action: Select a relevant action like "Learn More," "Buy Now," "Call Now," etc., and add a URL if necessary.

Image: Upload a high-quality image that represents your business or the post content (recommended size: 1024 x 512 pixels).

Preview Your Post:

Once you've entered all the details, preview the post to make sure everything looks good.

Publish Your Post:

When you're ready, click Publish to make your post live. It will appear on your Google My Business profile on Google Search and Maps.

Monitor Your Post's Performance:

After your post is live, keep an eye on the engagement (views, clicks, calls) through the Google My Business dashboard.

Best Practices for Creating Google My Business Posts
Be Consistent: Post regularly to keep your business active and engaging. Aim for at least one post per week.

Include High-Quality Images: Posts with images perform better than those without. Use clear, professional photos that reflect your brand.

Add Clear CTAs: Make sure your posts include a call-to-action (CTA) that directs customers on what to do next (e.g., buy, call, or learn more).

Use Keywords: Incorporate relevant keywords into your posts to improve local SEO.

Promote Offers & Events: Use posts to promote limited-time offers, discounts, and events. This helps to drive traffic and conversions.

Engage with Customers: Respond to any questions or comments customers leave on your posts to show you're active and engaged.