How does Google Ads invoice billing work?

Google Ads offers invoice billing as an option for certain types of accounts, typically those with higher advertising spend or businesses that meet specific eligibility criteria. Instead of paying for ads upfront (like with prepay or postpay methods), invoice billing allows you to receive an invoice at the end of a billing period, which you then pay via bank transfer, credit card, or other available methods.

Here's a breakdown of how Google Ads invoice billing works:

1. Eligibility for Invoice Billing
Invoice billing is generally available to businesses that meet certain criteria, including a minimum spend threshold. If your account qualifies, you can switch to invoice billing. However, if you're not eligible for invoice billing, Google Ads will default to other payment methods like postpay or prepay.

To be eligible:

You must have a Google Ads account in good standing.

Your account needs to meet Google's minimum spend requirements.

Google will assess your payment history, creditworthiness, and account activity before granting invoice billing access.

If you are interested in switching to invoice billing, you can contact Google Ads support to inquire about your eligibility.

2. How Invoice Billing Works
Once you're set up for invoice billing, you'll receive a monthly invoice or invoice based on your payment cycle (which could be weekly, monthly, or based on custom billing periods).

Billing Cycle
With invoice billing, you are billed after ads are served, and the payment terms are typically net 30 days or another agreed-upon period.

Your ads will continue to run, and the charges will accumulate in your Google Ads account. At the end of the billing period, you'll receive an invoice summarizing the charges.

3. Receiving the Invoice
At the end of your billing period, Google Ads will issue an invoice that contains a breakdown of all the charges for that period, including:

Ad spend: The total cost of the ads served during the billing cycle.

Tax: Any applicable taxes based on your region.

Payment due date: The date by which payment must be made.

The invoice can be downloaded from your Google Ads account, and the payment methods available are usually bank transfer, check, or credit card, depending on your country.

4. Managing Your Invoices
You can view, download, and manage your invoices directly within your Google Ads account.

To View and Download Invoices:
Sign in to your Google Ads account.

Click on the tools icon (wrench symbol) in the top-right corner.

Under the Billing section, click Documents.

In the Invoices tab, you can view all of your invoices for the current or past billing periods.

Download any invoice by clicking on the Download link.

5. Payment Terms
Net 30 days: This is a common payment term for Google Ads invoice billing, meaning you have 30 days to pay after receiving the invoice.

Other terms: The terms may vary depending on your agreement with Google Ads, but most users receive monthly invoicing with a 30-day payment window.

6. Payment Methods for Invoices
You can usually pay your invoice via:

Bank transfer: Payments are made to the account specified on the invoice.

Credit card: Some regions allow payment via credit card directly on the invoice.

Check: In some countries, paying by check is an option.

Ensure you make the payment before the due date to avoid penalties, service disruptions, or account suspension.

7. Handling Overdue Payments
If you fail to pay your invoice on time:

Google Ads may suspend your account if payments are not received by the due date.

Late fees or penalties may apply, depending on the terms in your invoice agreement.

If you anticipate difficulty making a payment on time, it's essential to reach out to Google Ads support in advance to discuss your options.

8. How to Switch to Invoice Billing
If you want to request invoice billing for your account:

Contact Google Ads Support: Reach out via the Contact Us option in your Google Ads account or directly via Google Ads support channels.

Request Invoice Billing: If you meet the eligibility criteria, you may be able to switch to invoice billing, and Google will assist you with the process.

Once your request is processed, Google will set up invoice billing for your account, and you'll start receiving invoices at the end of each billing cycle.

Summary of Google Ads Invoice Billing:
Post-ad spend: Pay after the ads are served, based on a monthly or custom billing cycle.

Invoice details: You receive a detailed invoice at the end of the billing period.

Payment terms: Typically Net 30 days, but this can vary depending on your agreement.

Payment methods: Usually through bank transfer, credit card, or check.

Eligibility: Generally available to larger accounts with high spend or business accounts in good standing.

If you want to switch to invoice billing, it's a good idea to check eligibility or contact Google Ads support for more information specific to your account.