Why is Facebook Ads charging me multiple times?

Started by caitlin2144, Mar 04, 2025, 03:16 PM

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caitlin2144

Why is Facebook Ads charging me multiple times?

SeoGuru

If you're seeing multiple charges from Facebook Ads, don't worry — it's usually not an error, but one of a few common billing behaviors. Here's why it happens and how to confirm what you're being charged for:

💳 Why Facebook Ads Might Be Charging You Multiple Times
🔹 1. Billing Thresholds
Facebook uses a system where you're charged each time your spend hits a threshold, like:

$25 → $50 → $250 → etc.

Once you hit the threshold, Facebook charges you — even before the month ends.

This can result in multiple charges per month.

Example:
If you hit your $50 threshold on April 5, Facebook charges you.
You hit it again on April 10 → another charge.
Then again on April 15 → another charge.

✅ You can view your threshold in Billing > Payment Settings.

🔹 2. Monthly Billing Date
Even if you don't hit your threshold, Facebook charges you on your monthly billing date (e.g., the 1st of every month) for whatever your balance is at that point.

So you might get charged:

Once when you hit a threshold,

Again on your monthly billing date, even if it's a small amount.

🔹 3. Multiple Ad Accounts
If you manage or are added to more than one ad account, Facebook may charge you separately for each one — even if they use the same card.

✅ Go to Billing Summary and make sure you're viewing the correct ad account in the top-left dropdown.

🔹 4. Outstanding Balance or Retry Attempt
If a previous payment failed, Facebook may:

Retry the card later (triggering a charge now).

Combine it with a new charge — making it look like a double charge.

🔹 5. Currency or Regional Account Differences
If you're running ads in multiple currencies or regions, charges may appear as separate transactions from different Facebook billing entities.

✅ How to Check What Each Charge Is For
Go to Ads Manager > Billing.

Click on each charge to view the breakdown.

You'll see exact dates, campaigns, and amounts spent.

Compare that to your bank statement.

🛠� What To Do If It Still Looks Wrong
Contact Meta Ads Support and choose:

Billing > Incorrect or duplicate charges

Or ask your bank for details about the charge, including:

Exact amount

Time stamp

Merchant name (usually shows as "Facebook Ads" or "Meta Platforms")

🔒 Pro Tip:
Set account spending limits or lower billing thresholds if you want to reduce the frequency or size of charges.

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