Why does Facebook Ads charge me before my campaign ends?

Started by spatialtan, Mar 05, 2025, 11:36 AM

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spatialtan

Why does Facebook Ads charge me before my campaign ends?

zygomorphicmoccasin

Facebook Ads does not wait until your campaign ends to charge you. Instead, it charges you based on your billing threshold or billing cycle. Here's why you're being charged early and how to manage it:

1. Facebook Uses a Billing Threshold System
✔ Facebook charges you once your ad spend reaches a set amount (billing threshold), even if your campaign is still running.
✔ You can check your current billing threshold in Ads Manager.

🔹 How to Check Your Billing Threshold:
🔹 Go to https://www.facebook.com/adsmanager
🔹 Click Billing → Payment Settings
🔹 Find Billing Threshold

📌 Example:

If your billing threshold is $50, Facebook will charge you when your ad spend reaches $50, even if the campaign is still active.
Once you hit the threshold, it resets, and Facebook charges you again when you reach it next.
2. Facebook Charges at the End of the Billing Cycle
✔ If you haven't reached your billing threshold, Facebook will still charge you at the end of your billing cycle (usually every 30 days).

📌 Example:

If your billing threshold is $500, but you've only spent $200 by the end of the month, Facebook will charge you $200 at the end of your cycle.
3. Your Payment Method Affects When You're Charged
✔ If your bank or card provider declines a charge, Facebook may attempt to charge earlier using another method.
✔ Using a Virtual Credit Card (VCC) from https://exocards.com can help prevent unexpected charges.

🔗 Get a Facebook Ads VCC:
👉 https://exocards.com/product/Facebook-Advertising-VCC

📌 Pro Tip: Use a VCC with a set balance so Facebook only charges what you allow.

4. How to Delay or Control Facebook Ad Charges
✔ Lower Your Billing Threshold
🔹 Go to https://www.facebook.com/adsmanager
🔹 Click Billing → Payment Settings
🔹 Click Edit Billing Threshold
🔹 Set a lower threshold to get charged in smaller amounts instead of large lump sums.

✔ Use Manual Payments (Prepaid Balance) If Available
🔹 Some countries allow manual payments where you add funds in advance.
🔹 Go to Billing → Add Funds and deposit a set amount.

✔ Use a Lifetime Budget Instead of a Daily Budget
🔹 When creating a campaign, select Lifetime Budget instead of Daily Budget.
🔹 This ensures Facebook does not spend more than your set budget.

5. Monitor Your Payments & Spending
✔ Go to https://www.facebook.com/adsmanager → Billing to track when charges happen.
✔ Set Billing Notifications in Payment Settings to get alerts before payments are made.

Final Answer:
📌 Facebook charges you before your campaign ends because of the billing threshold system or end-of-cycle billing. To control when charges happen:
✔ Lower your billing threshold in Payment Settings.
✔ Use a VCC from https://exocards.com to set a limit on spending.
✔ Consider manual payments (if available) or use a Lifetime Budget.

For better control, adjust your threshold and use a VCC from https://exocards.com to avoid unexpected charges.

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