What was Facebook's initial target demographic?

Facebook's initial target demographic was college students, specifically those enrolled at Ivy League universities in the United States, such as Harvard University, where Facebook was founded. When Facebook launched in 2004, it was initially limited to Harvard students and later expanded to include other Ivy League universities, such as Yale and Princeton.

The platform gradually expanded to include additional colleges and universities across the United States and eventually opened registration to high school students aged 13 and older. However, college students remained a key demographic for Facebook during its early years, with the platform's features and design tailored to meet the needs and preferences of this demographic.

Facebook's focus on college students allowed it to gain traction and popularity within academic communities, where it served as a platform for social networking, communication, and connecting with classmates and peers. Over time, Facebook's user base expanded beyond college campuses to include a broader audience, including high school students, young adults, professionals, and users of all ages and demographics around the world.

Facebook's initial target demographic was college students, particularly those attending Harvard University. Mark Zuckerberg initially created the platform as a way for Harvard students to connect and communicate online. After its success at Harvard, Facebook expanded to other Ivy League universities and then to universities across the United States, gradually opening up to the general public.