What is Facebook's refund policy for ads?

Facebook's refund policy for ads is generally strict, and refunds are typically only issued under specific conditions. Facebook does not automatically offer refunds for poor campaign performance or user errors, but it may provide refunds or credits in certain situations where issues arise due to billing errors or technical problems.

Key Points of Facebook's Refund Policy:
1. Refunds for Billing Errors
If there's an issue with Facebook's billing system (such as a technical error that causes overcharging), you may be eligible for a refund.

Refunds can be processed if there's a duplicate charge, incorrect billing, or a payment processing error.

If you believe there's a billing error, you can contact Facebook Ads Support to request a refund.

2. Refunds for Campaigns Not Delivered
Facebook may provide a refund or credit if your ad campaign was not delivered as expected, or if the ad spent funds but failed to meet any of the criteria for serving (such as the ad being disapproved due to technical issues or policy violations).

If your campaign was paused or had delivery issues, and you were charged for impressions or clicks that should not have been delivered, you can reach out to support for a refund.

3. Refunds for Account Suspensions
If your Facebook Ads account is suspended or disabled due to violations, Facebook may review the situation and offer a refund for any unused funds, but this will be evaluated on a case-by-case basis.

If the suspension is caused by a technical error or an overpayment due to Facebook's fault, they may provide a credit or refund.

4. Refunds for Overpayments
If you make an overpayment (for example, if you accidentally set your ad budget too high, or if a payment was processed multiple times), Facebook may issue a refund for the excess funds, depending on the situation. However, refunds are not guaranteed for overpayments that were caused by user error.

5. Refunds for Inactive Ads
If you prepay for ads and they do not run due to inactivity or technical issues, you may be eligible for a refund or credit for the unused balance.

How to Request a Refund:
To request a refund for Facebook Ads, follow these steps:

Review Your Billing History:

Go to Facebook Ads Manager and review your Billing History to identify the charge in question.

Ensure that the charge was not for a campaign that delivered results (even if those results were below expectations).

Contact Facebook Ads Support:

You will need to reach out to Facebook Ads Support for assistance.

Go to Ads Manager, click on the Help button (top-right corner), and choose Support to contact a representative.

Provide all necessary details about the charge (e.g., campaign ID, payment date, issue description) to help Facebook review your request.

Wait for Review:

Facebook will review your refund request. If the issue is related to an error on their end (such as overcharges or technical problems), they may issue a refund or credit. If the issue is due to user error, the refund is less likely to be granted.

Check Your Payment Method:

Refunds are usually issued to the original payment method. Check your credit card or PayPal account to ensure the refund is processed.

When Will Facebook Not Issue a Refund?
Facebook typically does not offer refunds in the following cases:

Campaign Performance: If your ads did not perform well or did not result in conversions, Facebook generally will not provide a refund, as they charge based on ad delivery.

User Error: If you accidentally created a campaign with the wrong budget, targeting, or settings, Facebook will not refund the payment. They suggest adjusting your campaign settings or pausing it instead.

Policy Violations: If your account or ad is suspended due to policy violations, you will not be refunded for ad spend, unless it was due to a technical error.

6. Credits Instead of Refunds
In some cases, rather than a cash refund, Facebook may offer ad credits to your account to use toward future campaigns. This happens in situations where:

There was an error with your campaign delivery or billing.

Facebook identified an issue with ad performance caused by a technical fault.

Credits are applied to your ad account and can be used for future ads.

Summary of Facebook Ads Refund Policy:
Facebook does not offer refunds for poor campaign performance or user mistakes (such as misconfigured campaigns).

Refunds are available in cases of billing errors, payment issues, duplicate charges, or if a campaign was not delivered due to Facebook's system errors.

Refund requests should be submitted through Facebook Ads Support, and you should provide details about the issue.

If a refund is approved, it will typically be issued to the original payment method or as an ad credit for future campaigns.

Facebook does not issue refunds for policy violations or user error.

If you think your case qualifies for a refund, reach out to Facebook Ads Support to start the process.