What exchange rates does Facebook Ads use for foreign currency payments?​

Started by christynaessential, Mar 04, 2025, 11:44 AM

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christynaessential

What exchange rates does Facebook Ads use for foreign currency payments?�

SeoGuru

Facebook Ads uses Visa/MasterCard exchange rates for foreign currency payments, which means the rates are based on the currency exchange rates set by these networks at the time the transaction is processed. Here's an overview of how it works:

How Facebook Ads Handles Currency Exchange:
Visa/MasterCard Exchange Rates:

When your Facebook Ads account is billed in a foreign currency, the exchange rate applied to your payment is determined by Visa or MasterCard (depending on the card you use for payment).

These exchange rates are updated daily and may vary slightly from the mid-market rates or rates provided by other sources like banks or currency converters.

Foreign Exchange Fees:

In addition to the exchange rate, your card issuer (bank or payment provider) may charge a foreign exchange fee (typically around 1% to 3% of the transaction amount). This fee is added to the cost of the ad spend and is not something Facebook controls.

Be sure to check with your payment provider to understand any additional fees for foreign currency transactions.

Facebook's Billing Currency:

Facebook Ads typically charges your account in the currency that you've set for your billing country. For example, if your account is set to a US dollar billing, and you're using a card that's charged in Euros, Facebook will convert the USD amount to Euros based on the current exchange rate at the time of payment.

Currency Conversion Timing:

Currency conversion takes place at the time of the transaction, meaning that the rate you get may differ slightly from the rate shown on currency conversion tools because exchange rates can fluctuate throughout the day.

Where to Find the Exact Exchange Rate:
The exact exchange rate Facebook Ads uses is determined by Visa or MasterCard at the time of the transaction. You can find the exact rate used by checking your card issuer's statement or transaction history.

If you want to see a rough estimate of the current exchange rates, you can use a currency converter or financial websites, but keep in mind that Visa and MasterCard rates may differ slightly from these estimates.

How to Manage Currency Payments on Facebook Ads:
Set your Facebook Ads account's currency based on your location or preferred currency to help minimize currency conversion issues.

If your ads spend involves frequent foreign currency charges, you might want to consider using a card that's issued in the same currency as your Facebook Ads billing currency to avoid additional exchange rate costs.

Conclusion:
Facebook Ads uses the Visa/MasterCard exchange rate to convert foreign currencies when processing payments, and the rate can fluctuate based on market conditions. Additional fees may apply, depending on your card issuer. Always check with your payment provider for specific rates and any foreign transaction fees that might affect your payments.

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