The Easiest Way to Set Up the Facebook Pixel (With GTM) | 2025 Step-by-Step Tuto

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rikkijuyda

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Mar 16, 2025, 04:43 PM
The Easiest Way to Set Up the Facebook Pixel (With GTM) | 2025 Step-by-Step Tutorial 🚀
If you're running Facebook Ads, setting up the Facebook Pixel is essential for tracking conversions, optimizing ad performance, and retargeting users. But instead of manually adding code to your website, Google Tag Manager (GTM) makes the process way easier and more flexible!

In this guide, I'll show you how to set up the Facebook Pixel using Google Tag Manager (GTM) step by step in 2025. Let's go! 👇

📌 What is the Facebook Pixel & Why Use GTM?
🔥 What is the Facebook Pixel?
The Facebook Pixel is a piece of tracking code that:
✅ Tracks website visitors from Facebook Ads
✅ Optimizes ad performance by learning user behavior
✅ Retargets users who visited your site but didn't convert

🔥 Why Use Google Tag Manager (GTM) Instead of Manual Code?
✔ No need to edit your website code manually
✔ Easier to manage multiple tracking codes (Google Analytics, TikTok Pixel, etc.)
✔ Faster updates & debugging without touching your website's backend

📌 Step 1: Create a Facebook Pixel in Events Manager
Before adding the Pixel to GTM, you need to create one in Facebook Events Manager.

🔥 How to Create a Facebook Pixel in 2025:
1️⃣ Go to Facebook Business Manager → Events Manager
2️⃣ Click "Connect Data Sources" → Select "Web"
3️⃣ Choose "Meta Pixel" and click "Continue"
4️⃣ Name your Pixel and enter your website URL
5️⃣ Click "Create Pixel"

💡 PRO TIP: You don't need to install the code manually—we'll do it through GTM!

📌 Step 2: Set Up Google Tag Manager (GTM) on Your Website
If you haven't installed GTM yet, follow these steps:

1️⃣ Go to Google Tag Manager
2️⃣ Click "Create Account"
3️⃣ Enter Account Name (Your Business Name)
4️⃣ Enter Container Name (Your Website URL)
5️⃣ Select "Web" as the Target Platform and Click "Create"
6️⃣ Copy the GTM installation code and paste it into your website's <head> and <body> sections

💡 PRO TIP: If using WordPress, install "Google Tag Manager for WordPress" plugin for easy integration.

📌 Step 3: Add the Facebook Pixel to GTM
Now, let's add the Facebook Pixel inside GTM.

🔥 How to Add Facebook Pixel in GTM:
1️⃣ Go to Google Tag Manager → Tags → New
2️⃣ Name the tag "Facebook Pixel – Base Code"
3️⃣ Click "Tag Configuration" → Select "Custom HTML"
4️⃣ Paste your Facebook Pixel Code (From Facebook Events Manager)
5️⃣ Click "Triggering" → Select "All Pages" (So the pixel loads on every page)
6️⃣ Click Save

💡 PRO TIP: If you don't have the Facebook Pixel code, go to Events Manager → Pixel Setup → Manually Add Code.

📌 Step 4: Set Up Facebook Pixel Events in GTM (Conversions & Tracking)
To track specific actions (like purchases, add to cart, form submissions), we need to set up Event Tracking in GTM.

🔥 How to Track Events with GTM:
1️⃣ Go to GTM → Tags → New
2️⃣ Name it "Facebook Pixel – Purchase Event" (or any other event)
3️⃣ Click "Tag Configuration" → Select "Custom HTML"
4️⃣ Paste the Facebook Event Code (Example for purchases):

html
Copy
Edit
<script>
  fbq('track', 'Purchase', {value: 49.99, currency: 'USD'});
</script>
5️⃣ Click "Triggering" → Select "Page View" or "Form Submission" (Based on event type)
6️⃣ Click Save & Publish

💡 PRO TIP: For other events, use:
✔ Add to Cart: fbq('track', 'AddToCart');
✔ Lead (For Form Submissions): fbq('track', 'Lead');
✔ Complete Registration: fbq('track', 'CompleteRegistration');

📌 Step 5: Test Your Facebook Pixel in GTM & Facebook Events Manager
Now, let's make sure everything works correctly.

🔥 How to Test Pixel in GTM:
1️⃣ Go to Google Tag Manager → Click "Preview"
2️⃣ Enter your website URL and click "Connect"
3️⃣ Browse your site and check if the Facebook Pixel fires correctly

🔥 How to Test Pixel in Facebook Events Manager:
1️⃣ Go to Events Manager → Facebook Pixel
2️⃣ Click "Test Events" → Open your website
3️⃣ Check if the events fire correctly

💡 PRO TIP: Use the Facebook Pixel Helper Chrome Extension to check if your Pixel is active!

📌 Step 6: Publish & Activate Your Facebook Pixel 🚀
Once everything is tested, it's time to publish your GTM container.

🔥 How to Publish the Facebook Pixel in GTM:
1️⃣ Go to GTM → Click "Submit"
2️⃣ Name your version "Facebook Pixel Setup"
3️⃣ Click "Publish"

🎉 Congrats! Your Facebook Pixel is now live! 🎉

🚀 Final Thoughts: Facebook Pixel + GTM = Better Tracking & Ads Performance
By using Google Tag Manager, you can:
✔ Easily install & manage Facebook Pixel without editing your website's code
✔ Track conversions (purchases, leads, signups) more accurately
✔ Improve Facebook Ad performance with retargeting & conversion tracking

💰 If you're running Facebook Ads in 2025, the Facebook Pixel is a MUST for tracking & optimizing your campaigns!













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