How to Set Up Tracking for Your Facebook Business Account

Started by lwd9rqmqqz, Oct 21, 2024, 08:59 AM

Previous topic - Next topic

0 Members and 1 Guest are viewing this topic.

Go Down Pages1

cudrasotra

#1
Apr 23, 2025, 05:01 PM
Setting up tracking for your Facebook Business Account allows you to collect data on user interactions, optimize ads, and improve conversions. Here's a step-by-step guide to get started:

✅ 1. Create a Facebook Business Manager Account
If you haven't already:

Go to https://business.facebook.com

Click "Create Account" and follow the instructions.

✅ 2. Set Up Facebook Pixel (Meta Pixel)
What is it?
Meta Pixel is a tracking code that collects data about your website visitors and their actions.

Steps:
Go to Events Manager: https://eventsmanager.facebook.com

Click "Connect Data Sources" > Select "Web" > Choose Meta Pixel.

Name your pixel and enter your website URL.

Click "Continue".

✅ 3. Install the Pixel on Your Website
You have 3 options:

a. Use a Partner Integration
For platforms like Shopify, WordPress, Wix, etc.:

Choose the partner and follow the on-screen steps.

b. Manually Add Code to Website
Copy the Pixel code provided.

Paste it in the <head> tag of every page on your website.

c. Use Google Tag Manager
Add the Pixel base code using a new Custom HTML Tag.

Trigger it on All Pages.

✅ 4. Set Up Events (Standard or Custom)
Events track specific user actions (like purchases, form submissions, etc.).

Options:
Event Setup Tool: Automatically set up events without coding.

Go to Events Manager, select your pixel, click "Open Event Setup Tool."

Manual Setup: Add event code snippets manually to your website.

✅ 5. Verify Pixel Installation
Use the Meta Pixel Helper Chrome extension: https://chrome.google.com/webstore/detail/meta-pixel-helper

Visit your site and check for successful Pixel activation and event tracking.

✅ 6. Check Data in Events Manager
After installation:

Go to https://eventsmanager.facebook.com

Monitor real-time activity and troubleshoot any issues.

✅ 7. Enable Aggregated Event Measurement (for iOS 14+ Compliance)
Go to Business Settings > Domains.

Verify your domain.

Configure 8 conversion events per domain via Events Manager.

✅ 8. Connect Pixel to Your Ad Account
Go to Business Settings > Data Sources > Pixels

Assign your pixel to your ad account and people who manage ads.

If you're using a custom-coded site or platform like Shopify and need help with specific integration (e.g., tracking purchases or form submissions), I can walk you through those steps too.

Didn't find what you were looking for? Search Below

Go Up Pages1