How does automatic billing work in Facebook Ads?�

Automatic billing in Facebook Ads refers to the process where Facebook automatically charges your payment method when your billing threshold is reached or at the end of your billing cycle (whichever comes first). This system ensures your ads continue to run without interruption as long as your payment method is valid and there's no issue with your account.

How Automatic Billing Works in Facebook Ads:
Setting Up Payment Method:

When you set up your Facebook Ads account, you'll add a payment method (credit/debit card, PayPal, etc.) in the Payment Settings.

Facebook will charge this payment method automatically when certain conditions are met (reaching a billing threshold or the end of your billing cycle).

Billing Threshold:

The billing threshold is the amount of money you can spend on ads before Facebook automatically charges your payment method.

For example, if your threshold is set to $25, once you spend $25 on ads, Facebook will charge your payment method the $25.

The threshold starts low (e.g., $25 or $50) and can increase as you spend more and your account gets established.

How It Works: If you run multiple ads, and they cumulatively hit your threshold (e.g., $25), Facebook will automatically charge your payment method to cover the costs.

Billing Cycle:

If you don't reach your billing threshold before the end of the month, Facebook will charge your payment method at the end of the billing cycle (typically monthly).

The cycle typically begins on the date you add your first payment method and ends on the same date the following month.

Even if you haven't reached your threshold, you'll be charged once the billing cycle is completed.

What Happens After a Charge:

Once your payment is successfully processed, Facebook will apply the payment to your ad account and your ads will continue to run.

If the payment fails due to an issue with your payment method (expired card, insufficient funds, etc.), Facebook will pause your ads until the payment is successfully processed.

Notifications:

You'll receive a notification when your payment method is charged, and you can see this in the Billing section of your Ads Manager.

Facebook will also notify you if there's an issue with your payment method (e.g., if a payment fails).

Payment Method Options:

Facebook allows you to use several types of payment methods, including:

Credit and Debit Cards (Visa, MasterCard, American Express, etc.)

PayPal

Facebook Ad Credits (if you have received credits from Facebook promotions or events)

Other local payment methods (varies by country)

Payment Limits and Controls:

You can view your payment settings, including your billing threshold, in the Payment Settings section of Ads Manager. Facebook may adjust your threshold based on your account history.

You cannot set a specific payment limit with automatic billing directly (other than the threshold and billing cycle); the system will automatically handle it based on your spending.

Changing Your Payment Method:

If you want to change your payment method or update billing details (e.g., credit card, billing address), you can do so from the Payment Settings page in Ads Manager.

Key Points to Remember:
Threshold-Based: You are charged automatically once your ad spend reaches the set billing threshold, which may grow as your account matures.

Monthly Billing Cycle: If your spend doesn't reach the threshold by the end of the month, Facebook will charge you at the end of your monthly billing cycle.

Continuous Ads: Ads will continue running until you reach your threshold or the end of the billing cycle, and the payment is successfully processed.

Example of Automatic Billing:
You set up your ad account with a $50 threshold.

Your ads run, and after a few days, your cumulative spend reaches $50.

Facebook automatically charges your payment method $50.

If the payment goes through, your ads continue to run.

Summary: Automatic billing in Facebook Ads is designed to automatically charge your payment method once you reach your billing threshold or the end of the billing cycle. It helps ensure uninterrupted ads, as long as your payment method is valid and up-to-date.