How do I set up prepaid billing for Facebook Ads?

Setting up prepaid billing for Facebook Ads means you'll add funds to your ad account before running ads, and Facebook will deduct from your balance as your ads deliver—rather than charging you after the fact. This is useful for tighter budget control or if you're using a funding method like a virtual card or business pre-approval process.

🔹 Steps to Set Up Prepaid Billing on Facebook Ads:
⚠️ Note: Prepaid billing is not available in all countries or for all ad account types. If it's not visible in your settings, Facebook may only support postpaid billing in your region.

✅ Step-by-Step Guide:
Go to Facebook Ads Manager
👉 https://www.facebook.com/adsmanager

Click the menu (☰) and select Billing.

Choose Your Ad Account (if you manage multiple).

Click on "Payment Settings"
👉 Or go directly: https://www.facebook.com/ads/manager/billing/settings/

Under "Payment Method", click "Add Funds"
(This option only shows if your account is eligible for prepaid billing.)

Choose your payment method (e.g., Credit Card, PayPal, etc.).

Enter the amount you want to add (preload).

Click "Add Funds" to confirm. Facebook will process the payment and your ad account balance will be updated.

🔹 After You Add Funds:
Your ads will begin delivering once the balance is available.

Charges will deduct from your prepaid balance.

When your balance runs low, you'll need to manually top up again to keep your ads running.

🔐 Bonus Tip: Auto Top-Up (Optional)
In some regions, Facebook offers auto top-up for prepaid accounts:

You can set a threshold (e.g., $10), and Facebook will automatically recharge when your balance drops below that.

You'll find this under the "Billing Settings" page if available.

❓ Can't Find "Add Funds"?
If you don't see the prepaid option, your account may be on postpaid billing by default. In that case:

You can try creating a new ad account and selecting manual payment at setup (if available in your region).

Alternatively, reach out to Facebook Ads Support and ask if prepaid billing is possible for your account or country.