How can I set up a spending limit on my Facebook Ads account?�

Setting up a spending limit on your Facebook Ads account helps you control how much you're willing to spend on your ads, ensuring you don't exceed your budget. Facebook allows you to set a daily limit or a lifetime limit for your ad campaigns.

Here's how you can set up a spending limit on your Facebook Ads account:

1. Set Up a Spending Limit on Your Facebook Ads Account
Step-by-Step Instructions:
Log into Facebook Ads Manager:

Go to Facebook Ads Manager and log in with your account.

Go to Payment Settings:

In the Ads Manager, click on the hamburger menu (three horizontal lines) in the top-left corner to open the main menu.

Under "Settings", click on "Billing".

In the Billing section, click on "Payment Settings".

Set a Payment Limit:

In the Payment Settings section, you should see an option for "Spending Limit". This is where you can set a limit on how much you want to spend on ads.

Choose the Type of Limit:

You can set two types of limits:

Daily Limit: This is the amount you're willing to spend on Facebook Ads per day. Once you reach this limit, your ads will stop running until the next day.

Lifetime Limit: This is the total amount you're willing to spend on your ads across the entire campaign. Once your lifetime limit is reached, your ads will stop running.

Enter the Limit Amount:

For Daily Limit, enter the maximum amount you'd like to spend per day.

For Lifetime Limit, enter the total amount you'd like to spend over the entire course of your campaign.

Save the Changes:

After entering your desired limit, click "Save" to apply the spending limit to your account.

Important Notes:
If you reach your spending limit, your ads will automatically pause until you either increase the limit or remove it entirely.

Daily limits are useful if you want to control your daily ad spend and prevent over-expenditure.

Lifetime limits are good if you want to control your overall campaign costs, especially for time-sensitive or short-term campaigns.

2. Setting a Campaign-Level Budget Limit
If you're looking to set a spending limit on a specific ad campaign (instead of across your whole account), you can do so directly within the campaign settings:

Go to Ads Manager and click on the Campaign you want to manage.

At the Ad Set level, you'll find options to set either a daily or lifetime budget:

Daily Budget: Sets how much you're willing to spend on this campaign per day.

Lifetime Budget: Sets how much you're willing to spend over the entire campaign.

Enter the amount for the budget type you choose and save the changes.

3. Considerations When Setting a Spending Limit
Automatic vs. Manual Payment: If you're using automatic payments, Facebook will continue to charge your payment method based on your spending until the set limit is reached.

Ad Performance: Setting too low of a limit could lead to ads stopping prematurely or limiting the reach of your campaign. Ensure your limit aligns with your campaign goals.

Changing the Limit: If you need to change the limit later, you can return to the Payment Settings section and adjust it.

4. Notifications and Alerts
Facebook will notify you when your spending is close to the limit. This can help you stay on top of your budget without running into unexpected overages.

Summary of Steps:
Go to Ads Manager → Billing → Payment Settings.

Set a Spending Limit (Daily or Lifetime) by entering the amount.

Save the Changes.