Here's a step-by-step tutorial for creating and optimizing a Facebook Business Page in 2024, reflecting the latest updates from Meta's platform redesign and new feature rollouts:

📘 Facebook Business Page Tutorial (Updated for 2024)
Build your brand, boost visibility, and grow leads the smart way.

✅ Why a Facebook Business Page (Still) Matters in 2024
Despite TikTok and Instagram's rise, Facebook remains essential for:

Local businesses

Community engagement

Ad targeting

Lead generation

With over 2.9 billion active users, it's still a powerhouse platform for business growth.

🔧 Step-by-Step: How to Create a Facebook Business Page (2024)
📍 Step 1: Go to the New Page Experience
Log into your personal Facebook account.

Click Menu (top right) → Pages → Create New Page.

💡 You no longer "manage" Pages via a Business Manager by default — Facebook uses the "New Pages Experience" where Pages act like profiles.

🧾 Step 2: Fill in Basic Page Info
Page Name: Your business or brand

Category: Type (e.g. "Coffee Shop", "Marketing Agency", "Author")

Bio/Description: 100–150 characters – tell people what you offer.

✅ 2024 Tip: Use SEO keywords in your name & bio (e.g. "Barcelona Travel Guide") for Facebook search visibility.

🖼� Step 3: Add a Profile Picture & Cover Image
Profile: Your logo or personal brand photo (1:1 ratio, min. 170x170px)

Cover: A branded banner or video (16:9 ratio, min. 820x312px)

🛠 Tools: Canva, Adobe Express

🔗 Step 4: Set Up Contact & Business Info
Website URL

WhatsApp number (optional)

Email

Business hours

Location (for local businesses)

✅ 2024 Pro Tip: Link WhatsApp Business for direct messaging and ad integrations.

🎯 Step 5: Customize Action Button
Click "Add Action Button" and choose:

"Book Now"

"Send Message"

"Shop on Website"

"Call Now"

💡 Choose based on your sales funnel. "Send Message" works well with automated responses via Messenger.

📄 Step 6: Set Up Tabs & Page Layout (New in 2024)
Customize what visitors see:

About

Services

Offers

Reviews

Events

Live videos

🔧 Go to Settings → Page Settings → Templates and Tabs to manage layout.

📅 Step 7: Publish Your First Posts
💡 Post Ideas:

Introduce yourself/business

Behind-the-scenes photos

Customer testimonials

Product or service highlights

Reels (yes — Facebook now prioritizes short-form content!)

🧠 Use Facebook's built-in Professional Dashboard to track insights, engagement, and boost performance.

📈 Step 8: Grow Your Page Organically
👥 Invite Friends & Customers
Use the "Invite to Like" tool

Share your page on your personal profile or email list

🏷� Join Local & Niche Facebook Groups
Engage without spamming — provide value, link to your page in your profile

🎥 Create Reels & Stories Weekly
These get organic reach in the Explore feed

Reels = higher priority in 2024

💰 Bonus: Facebook Ads Basics (2024 Update)
If you're ready to run ads:

Use Meta Ads Manager

Create custom audiences from engagement or your email list

Run "Page Likes" or "Message" campaigns to build trust

🎯 Meta's Advantage+ targeting now uses more AI — focus more on creative, less on micro-targeting.

🔒 Security & Admin Setup
✅ Add an Admin or Editor (don't run it solo)
✅ Turn on 2FA on your Facebook account
✅ Regularly review Page access in settings

🧠 Pro Tips for 2024:
Tip   Why It Matters
Use Reels   Facebook prioritizes short video now
Enable Meta Verified (if eligible)   Boosts trust + unlocks direct support
Use Messenger auto-replies   Capture leads 24/7
Schedule posts   Stay consistent using Meta Business Suite