Facebook Live Selling 2021 for Beginners was one of the most popular trends in online selling, especially during the pandemic era when small businesses and entrepreneurs leveraged live streaming to connect directly with buyers in real time.

If you're a beginner, here's a practical guide to starting Facebook Live selling, along with tested tips from 2021 that are still useful today.

📦 What Is Facebook Live Selling?
It's the process of selling products via Facebook Live videos — where you go live, show items, describe them, and engage with viewers who comment to buy. It's interactive, informal, and great for building trust.

🎥 How to Start Facebook Live Selling (Beginner's Setup)
✅ 1. Prepare Your Facebook Page or Profile
You can sell via:

Personal Profile (for smaller scale)

Business Page (recommended for serious sellers)

Facebook Group (exclusive audience)

👉 Pro Tip: Set up a Shop tab on your Facebook Page to tag products during the live.

✅ 2. Set Up Your Space and Equipment
Camera/Phone: A smartphone with a good camera works fine.

Tripod: Keeps your hands free and your video steady.

Lighting: Use natural light or a ring light for better product visibility.

Internet: Strong and stable Wi-Fi or data connection (minimum 5 Mbps upload).

👉 Pro Tip: Test your audio and video beforehand with a private live.

✅ 3. Choose the Right Products
Focus on items that are:

Visually appealing (clothes, accessories, home items)

Easy to explain/demo live

Limited edition or discounted (to drive urgency)

👉 Pro Tip: Bundle products for promos like "3 for $10" to encourage bulk orders.

✅ 4. Announce Your Live in Advance
Post teaser graphics, countdowns, or "Going Live Tonight!" posts a day or two before.

Share in groups or tag interested buyers.

Let people know what items will be featured and any promos.

✅ 5. Go Live and Engage!
Start with a short intro:

Who you are

What you're selling

How to order (e.g., "Comment SOLD + number")

Show each item clearly and describe:

Size, price, material, benefits

Create urgency:

"Only 3 left!" or "First to comment gets it!"

Read comments and interact with viewers in real time.

👉 Pro Tip: Use a code system like "Item #001" to track orders easily.

✅ 6. Close With Instructions
Explain how they can pay:

GCash, PayPal, bank transfer, COD, etc.

Ask for:

Name

Address

Contact info via Messenger or a pinned form

Thank viewers and let them know when the next live will be.

🛠� Bonus Tips from 2021 Pros
Use a Moderator: Have someone track comments and manage orders in real time.

Go Live Consistently: Weekly or twice a week builds loyal viewers.

Use Background Music or Banners: Keeps the energy up and your brand visible.

Repost the Replay: Some viewers buy after watching the replay.

Track Inventory in a Notebook or Google Sheet: Stay organized.

🛍� Tools That Help
CommentSold (US): Auto-invoice buyers based on comments.

Shoppertainment apps (Asia): Some allow checkout during the live.

OBS Studio (optional): For branded overlays if you want a more polished stream.

🚀 Final Thoughts
Facebook Live Selling is powerful because it combines authentic engagement with the ease of social commerce. You don't need expensive gear — just energy, trust, and clear communication.