Who is my target audience for this campaign?

Determining the target audience for your campaign depends heavily on the specifics of what you're promoting or the goals you aim to achieve. Here are some general considerations to help define your target audience:

1. **Product or Service:** Identify what you are promoting. Is it a product, service, event, or cause? Understanding its features, benefits, and unique selling points (USPs) will help define who might be interested.

2. **Demographics:** Consider age, gender, income level, education level, occupation, marital status, and other demographic factors that align with your product or service. For example, if you're selling luxury watches, your audience might skew older and have higher incomes.

3. **Psychographics:** Look into your audience's lifestyle, interests, attitudes, values, and behavior. This includes hobbies, interests, spending habits, values, and opinions.

4. **Location:** Determine whether your campaign is local, national, or international. Targeting may be geo-specific.

5. **Behavioral Data:** Utilize data on consumer behaviors and actions related to your product or service. This can include online behaviors, purchase history, device usage, and more.

6. **Customer Segmentation:** Segment your audience into groups based on common characteristics. For example, segment your audience into customer or business-to-business ( B2B) based on their interests