What types of accounts (personal, business, influencers) does my audience follow on these platforms?

To determine the specific types of accounts your audience follows on social media platforms like Facebook, Instagram, Twitter, TikTok, LinkedIn, Snapchat, and Pinterest, you would typically conduct audience research and analysis using social media analytics tools or insights provided by the platforms themselves. Here's a general approach to identifying the types of accounts your audience may follow:

1. **Audience Analysis**: Use social media analytics tools to gather data on your audience demographics, interests, and behaviors. Platforms like Facebook Insights, Instagram Insights, and Twitter Analytics provide insights into follower demographics, interests, and engagement patterns.

2. **Survey or Poll**: Conduct surveys or polls among your audience to understand their preferences and the types of accounts they follow. Ask questions about their favorite influencers, brands, or content creators across different platforms.

3. **Competitor Analysis**: Analyze competitors or similar brands in your industry to identify the types of accounts they follow or engage with. This can provide insights into popular trends and influencers among your target audience.

4. **Content Analysis**: Monitor engagement metrics on your own posts and content to identify which types of content resonate most with your audience. Look at likes, shares, comments, and saves to gauge interest levels.

5. **Keyword and Hashtag Research**: Use social listening tools to track keywords, hashtags, or topics relevant to your audience. Identify influencers, brands, or accounts that frequently appear in conversations related to your industry or niche.

6. **Influencer Partnerships**: If you collaborate with influencers or partners, analyze their follower demographics and engagement to understand their audience. This can provide insights into overlapping interests and preferences among your target audience.

7. **Platform-Specific Insights**: Each social media platform offers unique insights into follower behavior and preferences. Utilize platform analytics tools and audience insights features to understand who your audience follows, their demographics, and their engagement habits.

By leveraging these methods, you can gain a clearer understanding of the types of accounts (personal, business, influencers) that your audience follows on various social media platforms. This knowledge can inform your content strategy, partnership decisions, and overall social media marketing approach to better resonate with your target audience.