How long does it typically take for a custom audience to be processed and available for targeting?

The time it takes for a custom audience to be processed and available for targeting in platforms like Facebook Ads Manager can vary depending on several factors, such as the size of the audience, the quality of the data, and the current workload of the platform's servers.

In general, Facebook states that it may take up to 24 hours for a custom audience to be created and ready for use in your ad campaigns. However, in many cases, the processing time can be much shorter, often taking only a few hours or even minutes.

To check the status of your custom audience, follow these steps:

1. Log in to your Facebook Ads Manager account.
2. Navigate to the "Audiences" section.
3. Locate the custom audience you created and check its status.

If the status is "In Progress," it means that Facebook is still processing the audience. If the status is "Ready," the audience is available for targeting in your ad campaigns.

It's important to note that if you make any changes to your custom audience, such as adding or removing data, the processing time may start over, and it may take additional time for the updated audience to be ready for targeting.

Additionally, if you encounter any issues with your custom audience, such as low match rates or errors, it may take longer to resolve these issues and make the audience available for targeting. In such cases, it's recommended to review Facebook's guidelines and best practices for creating custom audiences and ensure that your data is accurate, clean, and compliant with their policies.