How does Facebook handle ads with previously rejected content during the review process?

When Facebook reviews ads with previously rejected content, it follows a specific process to assess whether the ad can be approved for running on the platform. Here's how Facebook typically handles ads with previously rejected content during the review process:

### 1. Identification of Previously Rejected Ads:

- **Database Check:** Facebook's system identifies ads that are resubmitted for review and compares them against its records of previously disapproved ads.

### 2. Review Process:

- **Manual Assessment:** Ads with previously rejected content are usually subjected to manual review by Facebook's team of reviewers.
 
- **Policy Compliance:** Reviewers evaluate whether the ad now complies with Facebook's advertising policies and community standards. They look for changes or corrections that address the reasons for the initial rejection.

### 3. Decision on Approval:

- **Approval or Disapproval:** Based on the review, Facebook may:
  - **Approve the Ad:** If the ad now meets all policy requirements and does not violate any guidelines, it may be approved for running on the platform.
  - **Disapprove the Ad:** If the ad still violates policies or contains content that Facebook deems inappropriate, it will be disapproved again.
  - **Partial Approval:** In some cases, Facebook may allow the ad to run with certain modifications or restrictions.

### 4. Appeal Process:

- **Appeal Option:** Advertisers have the option to appeal Facebook's decision if they believe their ad was mistakenly rejected or if they have made significant changes to comply with policies.
 
- **Re-evaluation:** Appeals are reviewed by Facebook's support team, who re-evaluate the ad against policies and guidelines.

### 5. Learning and Adaptation:

- **Algorithmic Updates:** Insights gained from ad reviews, including previous rejections and subsequent approvals, contribute to Facebook's ongoing algorithmic updates and policy enforcement strategies.
 
- **Continuous Improvement:** Facebook aims to improve its review processes and guidelines to provide clearer guidance and reduce instances of ad rejections.

### Best Practices for Advertisers:

- **Address Feedback:** Understand the reasons for initial ad rejections and make necessary adjustments to content, targeting, or other elements to align with Facebook's policies.
 
- **Transparency:** Clearly communicate any changes or updates made to the ad during resubmission for review.
 
- **Compliance:** Regularly review and update ad content to ensure ongoing compliance with Facebook's advertising policies and community standards.

By following these guidelines and best practices, advertisers can increase the likelihood of their ads being approved after previously being rejected on Facebook, while maintaining transparency and compliance with platform policies.