What is the difference between a campaign, ad set, and ad in Facebook Ads Manager?

In Facebook Ads Manager, a campaign, ad set, and ad are three different levels of a Facebook ad structure that work together to help you achieve your advertising goals. Here's the difference between each level:

1. Campaign: A campaign is the top-level objective of your ad. It represents the overall goal of your advertising efforts, such as increasing brand awareness, driving website traffic, or generating leads. When you create a new campaign, you choose an objective that aligns with your business goals. Each campaign can contain one or more ad sets and ads.
2. Ad set: An ad set is a group of ads that share the same target audience, budget, schedule, and placement. You can create multiple ad sets within a campaign to test different targeting options, creative variations, or bidding strategies. Ad sets help you optimize your ad delivery and measure the performance of your audience segments.
3. Ad: An ad is the actual creative that appears to users on Facebook, Instagram, Audience Network, or Messenger. An ad contains visual and text elements, such as images, videos, headlines, and body copy. You can create multiple ads within an ad set to test different creative variations, such as different images, copy, or calls-to-action.

In summary, a campaign contains one or more ad sets, and each ad set contains one or more ads. By organizing your ads in this way, you can better manage and optimize your advertising efforts on Facebook.