What is Facebook Ads custom audiences from engagement?

Facebook Ads custom audiences from engagement is a targeting feature that allows advertisers to create custom audience segments based on interactions users have had with their content on Facebook or Instagram. This feature enables advertisers to target individuals who have engaged with their posts, videos, ads, or other content in specific ways, such as liking, commenting, sharing, or messaging, with relevant and personalized ads. Here's how Facebook Ads custom audiences from engagement typically work:

1. **Engagement Tracking**: Advertisers track user interactions and engagement with their content on Facebook or Instagram using the platform's built-in engagement tracking tools. This may include interactions such as likes, comments, shares, reactions, clicks, video views, post saves, messages, and other relevant engagement actions.

2. **Data Collection**: Facebook collects data on user interactions and engagement with the advertiser's content, including user IDs, engagement actions, timestamps, and other relevant data points. This data is then used to create custom audience segments based on specific engagement criteria.

3. **Audience Creation**: Advertisers use the engagement data collected by Facebook to create custom audience segments based on specific engagement actions or behaviors. They can define audience criteria such as post engagement, video views, ad clicks, message interactions, and other relevant parameters to target users who have engaged with their content in desired ways.

4. **Ad Targeting**: Advertisers use the custom audience segments created from engagement data as targeting options when setting up their ad campaigns in Facebook Ads Manager. They can combine engagement custom audiences with other targeting parameters, such as demographics, interests, behaviors, and geographic location, to reach a highly targeted audience.

5. **Ad Creative and Messaging**: Advertisers create ad creative assets, including images, videos, ad copy, and calls-to-action, that resonate with the custom audience segments created from engagement data. The ad creative should highlight relevant products, services, promotions, or offers based on the engagement actions and behaviors of the target audience.

6. **Ad Delivery and Optimization**: Advertisers monitor the performance of their ad campaigns using Facebook Ads Manager or other reporting tools. They track key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS) to measure campaign effectiveness and optimize ad performance based on engagement data.

### Benefits of Facebook Ads Custom Audiences from Engagement:

1. **Targeting Precision**: Custom audiences from engagement allow advertisers to target individuals who have interacted with their content in specific ways, increasing the relevance and effectiveness of their ad campaigns.

2. **User Retargeting**: Advertisers can retarget users who have previously engaged with their content with relevant and personalized ads on Facebook and Instagram, encouraging them to take further actions or re-engage with the brand.

3. **Audience Segmentation**: Advertisers can segment their custom audiences from engagement based on various parameters, such as post engagement, video views, ad clicks, message interactions, and other engagement actions, to tailor their ad campaigns to specific audience segments and drive better results.

4. **Increased Engagement**: By targeting users who have previously engaged with their content, advertisers can increase user engagement with their ad campaigns and improve the overall effectiveness of their digital marketing efforts.

### Considerations for Facebook Ads Custom Audiences from Engagement:

1. **Data Privacy and Compliance**: Advertisers must ensure compliance with data privacy regulations, such as GDPR and CCPA, when collecting and using engagement data for audience targeting purposes. They should obtain proper consent from users and adhere to Facebook's advertising policies and guidelines.

2. **Engagement Tracking**: Advertisers should carefully track user interactions and engagement with their content on Facebook and Instagram to ensure that they accurately capture and record relevant engagement actions and behaviors.

3. **Ad Creative Relevance**: Advertisers should create ad creative assets that resonate with the engagement actions and behaviors of the target audience to maximize ad relevance and effectiveness.

### Conclusion:

Facebook Ads custom audiences from engagement provide advertisers with a powerful targeting option to reach individuals who have interacted with their content on Facebook or Instagram in specific ways with relevant and personalized ads. By leveraging engagement data and creating custom audience segments based on specific engagement criteria, advertisers can improve the effectiveness of their ad campaigns, increase user engagement, and maximize the impact of their digital marketing efforts. While the specific features or terminology may have evolved since my last update, the concept of Facebook Ads custom audiences from engagement remains a valuable strategy for businesses looking to target and engage their audience effectively through social media advertising.