What is a Facebook Ad delivery status?

The Facebook Ad delivery status refers to the current status of your ad campaign, ad set, or individual ad within Facebook Ads Manager. It indicates whether your ad is actively delivering to your target audience or if there are any issues affecting its delivery.

Here are the common delivery statuses you may encounter in Facebook Ads Manager:

1. **Active**: This status indicates that your ad campaign, ad set, or ad is currently active and delivering to your target audience. Your ad is being shown to users according to your specified targeting criteria, budget, and scheduling settings.

2. **Paused**: This status indicates that your ad campaign, ad set, or ad has been paused and is temporarily not delivering. You may have manually paused the ad or Facebook may have automatically paused it due to issues such as low relevance score, policy violations, or payment issues.

3. **Completed**: This status indicates that your ad campaign has completed its specified schedule and is no longer delivering. Your ad may have reached its end date or budget limit, or you may have manually ended the campaign.

4. **Pending Review**: This status indicates that your ad is currently under review by Facebook's ad review team to ensure compliance with Facebook's advertising policies. Your ad will not be delivered to users until it has been reviewed and approved.

5. **Limited**: This status indicates that your ad delivery is limited by certain factors, such as low ad relevance score, low bid amount, or audience overlap. Your ad may still be delivered, but its reach and performance may be limited compared to other ads.

6. **Not Delivering**: This status indicates that your ad is not delivering to users due to issues such as ad disapproval, payment issues, or targeting criteria that are too restrictive. You may need to take action to resolve the issue and resume ad delivery.

7. **Learning**: This status indicates that your ad set is in the learning phase, during which Facebook's algorithm is optimizing delivery to find the best-performing audience segments and ad placements. This phase typically occurs during the first few days of a new ad campaign or when significant changes are made to ad targeting or creative.

Monitoring the delivery status of your ads in Facebook Ads Manager is essential for ensuring that your ads are reaching your target audience effectively and achieving your advertising objectives. If you encounter any issues with ad delivery, you can take appropriate action to resolve the issue and optimize your ad performance.