What devices (mobile, desktop) does my audience use to access Facebook?

To determine what devices your audience uses to access Facebook, you can utilize various tools and methods to gather insights:

1. **Facebook Insights**: If you have a Facebook Page for your business or brand, you can access Facebook Insights. This tool provides analytics on your audience demographics, including the devices they use to access your Page and content.

2. **Google Analytics**: If you have a website and share content from your website to Facebook, you can use Google Analytics to track referral traffic from Facebook. This can provide insights into whether users coming from Facebook are predominantly using mobile or desktop devices.

3. **Customer Surveys**: Conduct surveys among your audience specifically asking about their device preferences when accessing Facebook. Include questions about whether they primarily use mobile phones, desktop/laptops, or tablets.

4. **Social Media Analytics Tools**: Use third-party social media analytics tools that provide insights into audience behavior on Facebook. These tools may offer data on device usage patterns among your Facebook followers and visitors.

5. **Observational Research**: Monitor engagement metrics on your Facebook posts, such as likes, comments, and shares. Pay attention to the times of day when engagement peaks, as this can indicate whether users are accessing Facebook on mobile during commute times or on desktop during work hours.

6. **Industry Benchmarks**: Refer to industry reports or studies that provide benchmarks for device usage on social media platforms like Facebook. This can give you a broader understanding of typical device preferences within your industry or niche.

7. **Segmentation Analysis**: Segment your Facebook audience based on demographics or engagement levels. Analyze device usage patterns within each segment to identify any variations or trends.

By using these methods, you can gain insights into what devices your audience prefers when accessing Facebook. This understanding will help you optimize your content strategy, advertising campaigns, and overall engagement tactics to effectively reach and engage with your audience on their preferred devices.