Should I include calls-to-action (CTAs) that encourage users to share or tag friends to increase reach?

Yes, including calls-to-action (CTAs) that encourage users to share or tag friends can be effective in increasing reach organically on Facebook. Encouraging social sharing and engagement can amplify your ad's visibility and extend its reach beyond your immediate audience. Here's how you can effectively incorporate share-focused CTAs into your Facebook ads:

### 1. Encourage Social Sharing

- **Clear CTA**: Include a straightforward call-to-action prompting viewers to share the ad with their friends or followers. Use phrases like "Share this with your friends!" or "Tag someone who needs to see this."

- **Incentivize Sharing**: Offer incentives or rewards for sharing, such as exclusive discounts, access to content, or entry into a contest. Make sharing beneficial and appealing to your audience.

- **Visual Cues**: Use visual elements like arrows or icons pointing to the share button or tag feature to draw attention and guide viewers on how to share the ad.

### 2. Facilitate Tagging Friends

- **Tagging CTAs**: Encourage viewers to tag friends who might be interested in your product or service. For example, you can say, "Tag a friend who loves [your product/service]" or "Know someone who needs this? Tag them!"

- **Interactive Content**: Create interactive content or contests that require viewers to tag friends as part of participation. This can include quizzes, challenges, or giveaways where tagging friends is a requirement.

### 3. Social Proof and Engagement

- **Highlight Social Proof**: Showcase comments, likes, shares, or testimonials within your ad to demonstrate social proof and encourage viewers to join the conversation or share the ad themselves.

- **Engagement Opportunities**: Prompt viewers to engage with your brand by asking questions or inviting them to share their thoughts in the comments. This fosters community interaction and increases the likelihood of organic reach through engagement.

### Best Practices for Share and Tag CTAs:

- **Relevance**: Ensure your share and tag CTAs are relevant to the content of your ad and aligned with your audience's interests and behaviors.

- **Clarity**: Clearly communicate the benefits of sharing or tagging, whether it's spreading awareness, participating in a contest, or providing value to friends.

- **Test and Iterate**: Experiment with different CTAs and monitor their effectiveness through metrics such as shares, comments, and reach. Adjust your approach based on what generates the most engagement and amplifies reach.

### Example Approach:

**Objective**: Promote a new fitness app targeting health-conscious individuals.

- **Share CTA**: "Share this workout plan with your fitness buddies and achieve your goals together!"

- **Tagging CTA**: "Know someone who needs a fitness boost? Tag them below and start your journey together!"

- **Incentive**: Offer a free trial or exclusive workout session for those who share the ad or tag friends, encouraging immediate action.

### Conclusion

Including CTAs that encourage users to share or tag friends in your Facebook ads can significantly increase organic reach and engagement. By prompting viewers to take these actions, you leverage social networks and amplify your ad's visibility among broader audiences who may be interested in your brand or offerings. Remember to monitor performance metrics and optimize your approach based on audience response to maximize the effectiveness of share-focused CTAs in expanding your reach organically on Facebook.