It sounds like Podcast #90 dives into Facebook Ads strategies specifically for the one week before Black Friday, a crucial period for driving sales. Here's a breakdown of what might be covered based on typical strategies and insights shared around this time:

🚨 Urgency and Scarcity: Play the Countdown Card
Urgency: "Only X days left for our Black Friday deals!"

Scarcity: "Limited stock remaining—Hurry before it's gone!"

These psychological triggers can dramatically increase conversion rates.
Tip: Leverage Facebook's Countdown Timer in your ads to count down the days/hours/minutes until Black Friday.

🎯 Targeting: Refine Your Audience
Since the competition for attention ramps up during Black Friday, audience targeting becomes key. Here's what to consider:

Warm audiences: Retarget website visitors, those who have interacted with your page, or those who added products to their cart but didn't check out.

Lookalike audiences: Create lookalike audiences based on previous customers or those who've engaged with your content.

Narrow targeting: Combine interests like "Black Friday shopping" with demographics like age, income level, or location for hyper-targeting.

📸 Creative: Make Ads Stand Out
Video ads: Short videos of your top products or sales in action. Use captions since many watch without sound.

Static images: Clean, compelling visuals of your products with Black Friday-related offers.

Carousel Ads: Showcase multiple products with a discount on each one.

💡 Tip: Create multiple variations to test which performs best—test creative formats, offers, and headlines.

💸 Ad Budget: Ramp Up Gradually
Don't just blast all your budget on day 1. Instead:

Pre-Black Friday: Start with a lower budget for testing—focus on engagement and traffic.

Black Friday: As sales kick in, increase your ad budget gradually. Boost the successful campaigns, and allocate more to retargeting ads.

📈 Optimize for Sales: Measure & Adjust
Key performance metrics to track:

CTR (Click-through rate): If it's low, adjust your copy and creatives.

ROAS (Return on Ad Spend): Are you getting more revenue than what you're spending?

Conversion rates: Are visitors actually purchasing after clicking your ad?

A/B testing your creative, audience, and even your landing pages is crucial.

📦 Use Dynamic Product Ads (DPA)
For eCommerce, Dynamic Product Ads are perfect:

They automatically show users the exact products they've interacted with (or similar) on your website.

Best used when users have already browsed through your store.

⏳ Retargeting: It's Time for Black Friday Cart Reminders
Black Friday sales create a rush of abandoned carts, so:

Create retargeting ads for people who added items to their cart but didn't buy.

Use special offers like free shipping or discounts to lure them back.

🚀 Bonus: Plan Beyond Black Friday
While the podcast might focus on the one-week countdown, it's good to consider post-Black Friday strategies too, like Cyber Monday ads, holiday promotions, or New Year deals.

If you're running these strategies, I can help you refine the messaging, set up campaigns, or give you a content calendar to align your posts and ad creatives. Want to see the full breakdown of campaign setup?